Pandora Appoints Sally Kiernan As Group Marketing Director

Pandora Appoints Sally Kiernan As Group Marketing Director
SHARE
THIS



Pandora, the go-to music source for fans and artists, today announced the appointment of respected marketer Sally Kiernan as group marketing director, as the company steps up its investment in marketing in Australia and New Zealand.

Kiernan was most recently marketing director at Presto, the Australian TV and movie streaming company, where she was responsible for all aspects of marketing as well as customer care and experience.  In her time at Presto, Kiernan delivered a strategy that increased sales, reduced cost of acquisition and grew brand awareness for the start-up business.

Kiernan has more than 15 years’ experience working in senior marketing roles. Prior to joining Presto, she was Head of Sales & Marketing at UBank, a subsidiary of NAB. She has also has marketing management roles at Vodafone Hutchison Australia, Yahoo! and Fairfax Media’s SOLD.com.au. She was previously a Board Director at Clean Up Australia.

Pandora Australia and New Zealand managing director Jane Huxley has also made several additional marketing appointments, to triple the size of the team this year.

Three additional staff have recently joined the Pandora marketing team, including: Rachael Townsley as Trade Marketing Manager; Alvin Santos in Data Analytics; and Stephen Murdoch as Retention Marketing Manager. Two further marketing roles will be announced soon. They join Claudia Rossi who leads insights and research across the group.

“I am delighted that Sally will be joining Pandora to lead our marketing efforts across our core group of stakeholders – listeners, advertisers, music makers and our own employee brand.  Sally was appointed following an exhaustive search for the right combination of functional and behavioural skills. Not only does Sally bring a strong background in media, finance, digital and telecommunications, but her leadership experience will be invaluable to Pandora as we look to significantly invest in marketing to grow our listener base, music and advertiser partnerships,” she said.

“Pandora continues to gain momentum in Australia and New Zealand with new market-leading innovations such as Woolworths Radio powered by Pandora, our recent inaugural Pandora Warehouse event earlier this month, the iMessage music sharing initiative and our new generation Artist Marketing Platform that allows artists to grow their audience and connect with fans via Pandora – with more to come.”

Commenting on her new role, Kiernan said: “Pandora has been a real game changer in the music streaming space in Australia. I am looking forward to working with this incredibly talented team, at a really exciting stage of transition and growth for Pandora. I can’t wait to see what is ahead of us in the months and years to come. ”

Kiernan will join the team on 7th November.

Please login with linkedin to comment

ADMA Creative School

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine