Melbourne’s 1116 SEN (Sports Entertainment Network) is aiming to become a one-stop shop for Aussie men with the launch of a new sister station.
Classic Rock Radio will replace 3MP and focus on the best of 60s, 70s and 80s rock music. Listeners will also be able to access the new station on DAB+, streaming online, via mobile apps and on 1377AM.
The new station is also set to have minimal talk and less ads, with traffic and news headlines featuring in the breakfast and drive-time slots.
Cathy Thomas, general manager of 1116 SEN, said the launch of Classic Rock Radio rounds out the circle of what the listeners want.
“Fans of 1116 SEN already get 24/7 sport coverage and we are thrilled to be able to offer them a music alternative for those times when the situation calls for some classic rock hits,” she said.
“From a business point of view, it made sense to give our target audience a comprehensive listening experience across two stations, and we now own the territory that encompasses everything Aussie blokes love – sport and rock music.”