Pacific Magazines To Close, Digitalise And Let Go Of Various Titles

Pacific Magazines To Close, Digitalise And Let Go Of Various Titles
SHARE
THIS



Off the back of a shaky outcome for print products across the board last Friday, Pacific Magazines has announced a portfolio shake up, which involves the closure of Your Garden, the move of Bride to Be and Practical Parenting to digital only under a new name, and the loss of license to publish Prevention, with a new publisher to take over.

Practical Parenting and Bride to Be will continue as pure-play digital brands, with Bride to Be relaunching as mywedding.com/au in September. The last print issue of Practical Parenting will be on sale 1 September with the last issue of Bride to Be on sale now.

Over the last 12 months, the publisher has turned its focus to digital, investing in its flagship multi-platform brands including New Idea, Better Homes and Gardens, marie claire and Women’s Health.

All of these titles suffered a decline in sales year on year in its print form, with New Idea falling 14.5 per cent, Better Homes & Gardens declining just 0.1 per cent to 314,988 circulation, marie claire dipping 10.3 per cent to 73,346, and Women’s Health falling 19.6 per cent.

Your Garden will also cease publishing entirely, with its final Spring Edition on sale 25 August.

The licence to publish Prevention will revert back to Rodale, effective January 2017, with the December/ January issue (on sale 7 November) the last published by Pacific Magazines. Rodale will be announcing a new publisher for Prevention in the Australian market soon.

Pacific Magazines CEO Peter Zavecz said, “The decision for Pacific to cease publishing these titles in print has not been an easy one. We are very sad to say goodbye to the talented staff and friends whom are affected by today’s changes.

“I would like to sincerely thank our staff for their contribution to these brands.”

Pacific Magazines also said it would be working with affected teams to transition as many staff as possible into new roles within the business.

Zavecz added, “Our portfolio changes are designed to focus Pacific on its key consumer brands and categories and to build a stronger business, more able to provide outstanding multiplatform content experiences for our audiences and successful outcomes for our clients.

“The decisions announced today are part of a transformation process at Pacific which creates a more sustainable, future focussed business with stronger competitive advantage.

“Our strategy is about adding value to the audiences we target. We now believe we can best meet the demands of our bridal and parenting audiences with digital-only business models.”

“Yes, the market is challenged, and we’ve not lost any focus in ensuring our print products are the best they can be in terms of delivering value, but we’re also aware our advertising partners want to engage with our readers across all platforms,” he added.

“It’s really up to the magazine industry now to continue to drive the total audience metrics, because it’s a multi-dimensional sell now. We don’t exist to print a magazine, we exist to engage deeply with audiences who are passionate about special interests.”

 

Please login with linkedin to comment

Anniversary

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.