Pac Mags Rolls Out Digital Assets

High angle shot of a white desk with primarily white and silver office objects, with a woman holding a tablet computer showing her hands only. Tablet has a blank screen.
SHARE
THIS



Pacific Magazines today welcomed new digital products for Practical Parenting and Diabetic Living to its new digital portfolio.

The data driven, fully responsive sites join the suite of new digital products at Pacific Magazines, which has seen daily traffic soar 238 per cent since April – to become one of the fastest growing digital publishers in Australia.

Peter Zavecz, CEO, Pacific Magazines, said: “Our aggressive timetable has seen us unveil ten market leading digital destinations in just five weeks. This sleek portfolio of mobile first, video driven new sites extend our audience footprint and build on our already impressive data sets. Traffic is soaring and market response is phenomenal.”

The creation of these new products follow a renewed digital commercial partnership between Pacific Magazines and Yahoo7, with Pacific now overseeing creative, content, commercial and overall management of its brands and Yahoo7 exclusively providing in-stream native advertising on all Pacific digital products.

Practical Parenting (practicalparenting.com.au) launches today with mobile-first design, a new visual identity, rich user experience and new content verticals of Bump, Baby, Beyond, Lifestyle and Nutrition.

The site also includes trends and tips, fast-loading galleries and vertical video.

Helen Morassut, general manager, youth and defining moments, commented: “For the last 20 years, Practical Parenting has been connecting with mums and dads with the most reliable parenting information and parenting advice.

“We are already the country’s biggest and best parenting magazine brand. The launch of our new online destination today is set to build on our impressive multi-platform growth to satisfy our digitally savvy, highly engaged audience whilst amplifying traffic and results for our commercial partners.”

Diabetic Living (diabeticliving.com.au) today unveiled a fresh visual identity, easy-to-navigate functionality and new content verticals of The Facts, Live Well, Weight Loss, Prevention, Meds and More and Food. The website offers recipes vetted by a diabetes dietitian, exercise plans, health information and emotional support – all that is required to lead a happy, balanced life with diabetes or reduce chances of developing type two. Both new sites include integration with social channels spanning Snapchat, Facebook Live, YouTube and 7Live streaming from the Seven Network.

Jackie Frank, general manager, fashion, beauty and health, said: “Our new digital destination extends the brand footprint and brings our authority to life with easy-to-navigate, data driven content centred around making life happier, healthier and easier for families living with diabetes – the health epidemic of the 21st century.”

Both sites will undergo a multiphase rollout with additional functionality revealed in the coming months.

Please login with linkedin to comment

Latest News

“Disgusting” & “Inappropriately Violent” Movie Trailer Banned
  • Advertising

“Disgusting” & “Inappropriately Violent” Movie Trailer Banned

A movie trailer advertising Roadshow Film’s horror film The Nun has been banned by the Ad Standards Bureau (ASB). The ad in question, titled “Coffin”, features a possessed man “flying across the room”, a demonic nun and is accompanied by “creepy, petrifying” noises. The TVC appeared on free to air networks during August and Septemeber. The complaint to the […]

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report
  • Media

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report

Seven West Media CEO Kerry Stokes has hit back at a report from the ABC which accused the media mogul of interfering with last month’s Lib spill. The ABC report from journalist Andrew Probyn aired during the 7 pm news on Tuesday night and claimed News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull […]

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine