Pac Mags & Bauer Both Set To Use Viewa Augmented Reality App

Pac Mags & Bauer Both Set To Use Viewa Augmented Reality App
SHARE
THIS



Pacific Magazines and Bauer Media, will both use the viewa augmented reality application and publishing tool, which will provide synergies for advertisers with respect to cross-platform publishing.

Starting this month, both companies will utilise mocom’s application, giving clients the potential for massive market engagement and greater flexibility when implementing campaigns across both businesses. According to emma research from Ipsos Media, combined, Pacific and Bauer reach more than 14 million Australians each month.

After launching viewa with Better Homes and Gardens, marie claire, New Idea and Famous, Pacific Magazines will roll out viewa across the rest of its portfolio of titles.

viewa example

On the expansion of viewa, Mary Ann Azer, executive director of Magazine Publishers of Australia said: “This is a great outcome for the magazine industry, making the buying and implementation process for advertisers easier than ever before.”

“This marks an exciting new phase in multi-platform publishing; as we work towards an industry standard in terms of innovation and measurable results.”

Pacific Magazines commercial director, Gereurd Roberts, said allowing readers to interact with magazines provides a deeper level of engagement which benefits both readers and advertisers.

“The reader experience with an app like viewa closes the gap between print and digital. It gives us as publishers the opportunity to provide deeper content and we know that people engage with our magazines far beyond the page.”

Bauer Media’s publisher of new media Marne Schwartz elaborated on Roberts’ point saying this milestone would prove critical in allowing clients and agencies a clear view of what success looks like for magazine media buys.

“This development will undoubtedly become central to the customer-centric focus clients and agencies demand. As clients and agencies continue to demand proof of engagement with their marketing campaigns, using viewa as the physical-to-digital tool across companies allows for a standard accountability and proof of performance in buying magazine media.”

 

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]