OzTAM Appoints Digital Strategy Director

OzTAM Appoints Digital Strategy Director
SHARE
THIS



OzTAM has appointed Padraig O’Donovan to the newly-created role of digital strategy director.

He will be responsible for developing and managing the company’s audience measurement diversification program as OzTAM moves towards reporting viewing of TV on other screens.

Padraig O'Donovan OzTAM b&w

Padraig O’Donovan

Mr O’Donovan joins OzTAM from Network Ten, where as Head of Digital Technology he helped deliver the network’s TENplay digital broadcast platform and led development of its HbbTV TENplay application.

OzTAM CEO Doug Peiffer said: “Padraig is highly regarded for his technical expertise and deep understanding of emerging trends in viewing television content on new screens, from the perspective of viewers, advertisers and broadcasters alike.

“His experience with multiple stakeholders, technologies and platforms will significantly bolster our team as we progress OzTAM’s audience measurement diversification program.”

Mr O’Donovan said: “I am passionate about how technology is enhancing the viewer’s experience across all platforms, driving greater audience engagement, and helping broadcasters monetise their digital assets.

“I am looking forward to deploying my client- and user-side experience as OzTAM works to measure and report audiences viewing television on new screens.”

For the past year OzTAM has been working to extend its in-home television audience measurement service to tablets and smartphones. To that aim, OzTAM conducted test trials with TV network server data assisted by external strategy consultants, IBB Consulting Group, led by Principal Consultant Kevin Dillon.

OzTAM is currently moving to more extensive trials using TV network server data and OzTAM’s own modelling based on its television audience measurement panels.

The goal is an affordable, robust system that captures viewing on mobile devices while maintaining the OzTAM currency on which Australia’s television industry relies.

Mr O’Donovan takes up his role with OzTAM on 11 August and will report to Mr Peiffer.

Please login with linkedin to comment

Latest News

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine