OzTAM Announces Phase 1 Launch Of Video Player Measurement Report

1950's era TV news anchor reading the news
SHARE
THIS



OzTAM today announced the initial phase of its Video Player Measurement (VPM) Report would launch the week commencing Sunday, 7 February 2016.

This means the first public reports – which encompass rolling seven-day data (i.e., cumulative viewing during the previous seven days) – will be available the following week.

OzTAM’s VPM Report is a separate and complementary service to OzTAM TV ratings:

  • OzTAM TV ratings estimate the people viewing broadcast TV content on in-home TV sets.
  • OzTAM’s VPM Report delivers market (census) level data on the devices playing live and on-demand video from participating broadcasters and their partners’ online services.

‘VPM Ratings’ will be Australia’s first official measure of the devices playing internet-delivered TV content (e.g., tablets, smartphones, smart TVs, desktop and laptop computers, and games consoles).

OzTAM_VPM_reporting_how-it-works

This is the initial phase in a multi-stage program as OzTAM works towards including demographic data in the service in 2017.

OzTAM’s CEO Doug Peiffer said, “We’re excited to offer a market level picture of how much TV content Australians are actually playing on connected devices.

“The VPM Report will give our clients further insight on how Australians consume their favourite television content, whether it is live or playback viewing on their TV set – and therefore captured in OzTAM TV ratings – or via a broadcaster’s video player on the viewer’s connected device.”

Peiffer added OzTAM’s VPM service is collecting millions of minutes from participating broadcasters’ video players each day, with volume and coverage steadily increasing as broadcasters fully plug in to OzTAM’s collection service across all devices and platforms.

Concurrently, OzTAM has for the past few months been reviewing proposed reporting formats with the broadcasters.

“VPM ratings require broadcaster cooperation,” Peiffer continued. “We thank our launch partners – ABC, Seven Network, Nine Network, Network Ten, SBS and Foxtel – for working with us towards OzTAM’s first Video Player Measurement Report and on an ongoing basis to enhance delivery of the VPM service.

“As is the case for audience measurement services around the world, OzTAM is actively working to expand VPM to incorporate demographic information and reach estimates. This next step will show us who is watching in addition to the devices being used.”

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine