Overheard at SXSW

Overheard at SXSW
SHARE
THIS



Once again the Twitterverse has gone into a tail spin as we all look to the latest trends and digital innovations coming out of SXSW Interactive festival in Austin Texas.  

There have been hundreds of speeches over the first three days, and I learned from last year’s experience that it’s impossible to visit or track every interesting keynote or speech. So I’ve attempted to capture the most interesting and potentially influential Tweets of the festival so far to give you a sense of what marketers are getting excited about. From 3D trending cookies, automation, the meaning economy, taser drones, wearable tech, girlpower, messy ideas – there’s lots of interesting perspectives flooding the Twitter stream right now.

1.    ‘Chaotic Moons taser drone delivers 80,000 volts of paralyzing power.’ @Mashable

2.     “At the Oreo Trending Vending Lounge we’re connecting trending moments to the Oreo cookie itself in real time and in real life .”  Bonin Bough,  Mondelez

3.    ‘One of the best ways to achieve justice is to expose injustice’. Julian Assange

4.    "Brands need to move their social media from always on to always relevant.’ @richardting R/GA

5.     ‘Creativity is not about keeping clean, it's about getting in trouble’ @jeffreytambor, Actor

6.     ‘The ability of an entrepreneur to be a good storyteller is critical to their company's success’ @BenHorowitz, Author ‘The Hard thing about Things’

7.    '30 years ago it took 30 years to build a brand.  Now it can be almost overnight.' Ben Lerer, Thrillist

8.    ‘Brands are grappling with privacy. They’re figuring out what’s cool vs. what's creepy and how to not cross that line.’ @AnnMack JWT

9.    ‘Only 6% of CEOs for startups are women. We are taught early on, that being the boss isn't very attractive. Join in the fight to disrupt the 'pink aisle.’ Lyndsey Shepard, GirlPower

10. ‘Participation, Exclusivity and Authenticity are the 3 Characteristics of Successful Design."  @DBonner, Razorfish

11. "People don't experience technology. They experience products, spaces, usually one at the time.’  @rodrigoATCG, IDEO

12. ‘The shift in wearable tech: from "connected body" to "engaged humans" – start to understand what motivate users.’ Francois Grouiller, Fred & Farid

13. "Self tracking must feed our intuition, not replace it." Ben Essen, Iris Worldwide

14. ‘We create 838 miles worth of digital content every 10 minutes.’ Mary Snauffer

15. ‘In the automated world, income will go up for people who work with computers and robots, and down for others.’ Eric Schmidt, Google

16. ‘The more autocratic the country, the more online identities the citizens have.’ David Caygill, Iris Worldwide

17.  “The better the tools one uses, the further you can get.” Stephen Wolfram

18. "Your audience now has their own audience. "Sandra Zuckerburg, Facebook

19. "We were ready to take a risk. It worked."  Dana Brunelli, House of Cards producer

20. "If you can't post a picture of it, it didn't happen" Sam Huston, Jumptank

21. "We forget that our writing systems all started as pictures." Ben Zimmer, vocabulary.com

22. "Fonts exist to add emotional context to written words." Ben Zimmer, vocabulary.com

23. "Progressive companies are the ones who say: This journey is 1% finished" Maria Giudice, Rise of the DEO: Leadership by Design

24. "Good ideas are messy." Maria Giudice, Rise of the DEO: Leadership by Design

25. "The next frontier is to make asynchronous communication as seamless as real time conversations." Stephen Kim, Microsoft / Skype

26. "We have a universal need to be in the places and times that we can't be in." Stephen Kim, Microsoft / Skype

27. "Persuasive design aligns your desired outcome with the user's interest." Matt Dana, Fullscreen

28. 'Better to be fired than to create something boring.' Mike Germano, Carrot

29. 'Our perception of time is altered by how much new and unusual things we're experiencing.'  Matt Danzico, BBC

30. ‘Best #iBeacon experiences are those that go back to basics and do Marketing as a Service: Push a Service, not a message.’ Mette Stuhr, Carlsberg

To stay in touch with what’s happening in real time the best hashtags to follow are #SXSW, #SXSW2014, #SXSW and #sxswinteractive. 

By Dan Pankraz regional strategy director, APAC Iris Worldwide

Please login with linkedin to comment

Latest News

SCA’s Profit Drops 21% Due To “Years Of Heavy Lifting”
  • Media

SCA’s Profit Drops 21% Due To “Years Of Heavy Lifting”

Southern Cross Austereo (SCA) has experienced a negative first half of the 2018 financial year, posting a dramatic drop in overall profit and a slight drop in revenue. The group’s net profit after tax fell 21.2 per cent to $48.5 million in the six months to 31 December 2017 (compared to the previous corresponding period), […]

by B&T Magazine

B&T Magazine
Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman
  • Advertising
  • Campaigns

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman

Creative digital agency Milkman has helped Lord of the Fries (LOTF) pay homage to two of the fast food outlet’s favourite artists through a series of clever art poster adverts. Milkman re-created the latest album covers of Kanye West and Kendrick Lamar with a LOTR vibe to highlight the brand’s hip-hop roots and its favourite albums […]

Keep Left Wins PR Account For Greening Australia
  • Marketing

Keep Left Wins PR Account For Greening Australia

PR and content marketing agency Keep Left has been selected by proactive conservation organisation Greening Australia to raise public awareness of its flagship programs and national footprint. The relationship began in 2017 when Greening Australia engaged Keep Left in support of Reef Aid, a project launched with corporate partner Virgin Australia to improve water quality […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.