Over60 Launches In Australia With MasterCard Among First Brand Offering

Over60 Launches In Australia With MasterCard Among First Brand Offering
SHARE
THIS



Today Over60, a new online lifestyle /good news site and community for seniors, has officially launched in Australia.

Already the largest online destination for over sixties in Australia, the site provides a trusted and celebratory experience paired with exclusive brand offers.

Over60 offers good news and informative features covering everything from health, travel and finance to family, pets and entertainment.

In an increasingly fragmented media market, Over60 offers a dedicated channel for marketers to target a growing and affluent demographic, with over 4.6 million Australians aged over 60.

The ABS has found the number of Australians aged over 65 is growing at 3.7 per cent annually, surpassing the growth rate of 1.4 per cent for the working age (15-64) population.

Over60 editor Alexandra O’Brien said, “We’ve created OverSixty.com.au to bring seniors together in one place to share ideas, experiences and support each other through this exciting stage of life.

“In addition to sharing personal stories from the Over60 community, we work with brands to offer our 60+ market exclusive products that are researched and developed together with our community.”

MasterCard is one of the first global brands to use Over60’s powerful reach and engaged readership to launch a new product offering. With 32 per cent of Over60 readers travelling overseas at least twice a year, Over60 Cash Passport Prepaid MasterCard, exemplifies the insight led, tailored offerings possible.

MasterCard Asia Pacific group head, prepaid management services, Rick Rose, said, “MasterCard is excited to partner with Over60 to launch the Over60 Cash Passport Prepaid MasterCard, offering seniors customised products designed to make payments safer and easier abroad. With worldwide acceptance, MasterCard products are the perfect way to achieve peace of mind while traveling.”

“The partnership with MasterCard is a great example of the compelling content and offerings tailored specifically for the Over60s audience we’re looking to work with marketers to develop,” O’Brien concluded.

 

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]