Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA).
The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar year.
The new integrated campaign is set to roll out in 2019 with engaging, and at times, confronting creative that will put ovaries front of mind for all Australians.
In a market where everyone is chasing the charity dollar, 10 feet tall’s new positioning for OCA intends to cut-through and encourage Australians to take action.
10 feet tall founding partner Says Joseph Meseha said: “As a small independent agency with big thinking and equally big heart, working with OCA feels like a natural partnership. We’re really looking forward to making a huge difference for Australian women living with this terribly underfunded, deadly disease.”
10 feet tall creative director Tina Funder said: “It’s not often you get a brief that is ultimately aiming to cure cancer. Unlike other cancers, ovarian cancer has experienced little change in treatment in over 30 years.
“It also has a devastatingly high mortality rate. We have a great opportunity here to transform OCA, and if we do a good job, change the lives of women and families across Australia. It’s a great honour.”
OCA director of marketing and communications Josy Shaw said: “We were looking for an agency who is nimble enough to operate as an extension of OCA and could demonstrate an understanding of where we need to take our brand.
“It’s imperative we make an impact with our communications moving forward, and 10 feet tall showed us how we can do that.”
Three Australian women die from Ovarian Cancer every day, and with the help of 10 feet tall, OCA aims to dramatically change those statistics for the better.