Australian model and TV presenter Ortenzia Borre has signed a longterm deal to become the face of organic and fairtrade underwear label Mighty Good Undies.
Following in the footsteps of the successful business partnerships of models Jennifer Hawkins, Elle Macpherson and Sarah Murdoch, Borre has signed on as an ambassador and creative director for the brand. The stunning model can now add businesswoman to her title as she will work on the release of Mighty Good Undies’ new range.
“I’m very excited to work with a brand that produces comfortable and affordable underwear, and is made organically and ethically,” said Borre.
No stranger to corporate success, Borre has already established herself as one the country’s most respected models, teaching modelling skills and manners for June Dally Watkins, and says a portion of sales goes to supporting The Hope Foundation, a charity providing protection, education and health services to women and children in developing countries.
Made from organic cotton, the stylish and comfortable lines have already proven to be bestsellers, with their offices now distributing internationally.
What started as a simple crowd funding campaign has turned into a true rags to riches story and Borre says the Mighty Good brand is growing to establish itself as a leader in the organic and fairtrade fashion space.