Opinion Website The Big Smoke Launches Crowdfunding Initiative For Journos

Opinion Website The Big Smoke Launches Crowdfunding Initiative For Journos
SHARE
THIS



Aussie opinion website The Big Smoke (TBS) has announced the launch of a new a section called ‘Their Voice, Your Shout’, showcasing writers who wish to have their work crowdfunded.

The section showcases writers who wish to be part of the platform and encourage readers to donate. Writers can also promote content they have written, regardless of where it’s published, on the platform.

Other than choosing journalists, there are also areas of interest that audiences can click that leads them straight to specific writers who specialise in those fields.

The idea started from a discussion about the new age of media between TBS publisher Alexandra Tselios and investigative journalist Ginger Gorman (who claims to have had her work ripped off by many outlets recently).

The Big Smoke has always been about building an ecosystem rather than being a traditional publisher,” Tselios said.

“That is why our business model is an amalgamation of agency offerings within a publishing platform, so a section like this simply allows us to continue that ethos by showcasing writers and thinking of new ways to support communities. We want the public to support the writers directly, not us as publishers.”

Tselios noted that TBS receives no portion of the funding given to journalists on the platform.

“It’s a commercial model. We can survive and expand by working with brands who understand the value of connecting with audiences in an impactful way,” she said.

“Journalists, however, who often freelance for multiple publishers, are usually at the mercy of editorial decisions and even content theft. We want to nurture a platform that connects these writers directly with the readers who value and follow their work.”

Gorman, who has been a journalist in Australia for 16 years, said: “There’s no question that this is a really frightening time for journalism in Australia. The MEAA (Media Entertainment & Arts Alliance) told me a few days ago that since 2011, more than 2,500 journalists have lost their jobs.

“I’m in this number – I lost my job at the ABC two years ago. But if we get past the fear and devastation at what’s happening to our industry right now, perhaps this disruption could offer us opportunities for innovation.

“In essence, I simply don’t agree that just because advertisers have always supported journalism that the funding model has to stay this way. We’ve known for more than a decade that the so-called rivers of gold (classified advertising) are drying up.

“So, maybe it’s time for us, the journalists, to think about new ways of supporting our work and maintaining a healthy media ecosystem that holds those with power to account.”

Gorman said journalists must continue to make the voices of the voiceless heard, and crowdfunding could be the seed of a movement.

“Let’s be clear: the public understands how important quality journalism is, and people are voting with their wallets,” she said.

“Perhaps crowdfunding won’t be the long-term solution to supporting quality journalism, but given the current state of play, it is certainly time to experiment and try new things and see how it evolves.

“I think we can all agree that in the current political climate here and overseas, the need for quality reporting is more vital than ever.”

TBS also intends to roll its new crowdfunding section out across its USA site over the next month.

Greg Gerding, editor of TBS in the US, said: “’I’m excited about rolling this out for our US contributors too. It will motivate people to write more and build their own audiences, but it will also ensure that the quality of the writing is high, and that the reporting is independent and on point.

“It will also fill a need where our arts funding has fallen short.”

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]