oOh!media Reaches NZ Shopping Centre Milestone, Expands Interactive Screen Network

oOh!media Reaches NZ Shopping Centre Milestone, Expands Interactive Screen Network
SHARE
THIS



oOh!media has announced an expansion of its full-motion digital and classic advertising network in New Zealand to 50 major shopping centres, following new agreements in Hamilton, Christchurch and Auckland.

The out-of-home (OOH) media giant has also revealed it is set to extend its portfolio of interactive EXCITE screens beyond Auckland to shopping centres in Wellington, Christchurch, Hamilton and Palmerston North.

Adam McGregor, general manager of oOh! For NZ, announced new agreements with Kiwi Property to introduce the company’s full-motion digital and classic portfolio into The Base, New Zealand’s largest shopping centre by lettable area, and the adjacent Te Awa complex in Hamilton.

oOh! has also signed contracts with AMP for the Merivale Centre in Christchurch and with the privately-owned Point Chevalier Arcade in Auckland.

The new contracts mean oOh! has extended its portfolio to 14 more shopping centres since September 2016.

McGregor said: “Over the past 12 to 18 months, we have actively expanded our market-leading shopping centre portfolio across NZ.

“Our reach has increased significantly, and our retail audience measurement system CRAFT demonstrates that our network has a unique reach of up to 73.5 per cent of people living in the 10 regions we operate in of Auckland, Hamilton, Tauranga, New Plymouth, Palmerston North, Wellington, Nelson, Christchurch, Queenstown and Dunedin.

“After successfully trialling five EXCITE screens in Auckland, we will roll out another 10 in key national locations across the North and South Islands. These cutting-edge shopping centre screens are designed to allow advertisers to take their campaign to the next level, and engage with shoppers and audiences in a more meaningful and creative way.

“This takes our portfolio of fully interactive EXCITE screens to 15 within the NZ market. The rollout of EXCITE screens across oOh!’s unrivalled shopping centre footprint will allow brands to deliver more scalable interactive campaigns.

“These next generation screens are loaded with unparalleled sensory features including multi-touch screens, Kinect 2.0 gesture control, voice recognition technology, high definition web-cams, audio and 4G connection.

“In Australia, an average two-week retail EXCITE campaign generates over 30,000 interactions, while data from the inbuilt Quividi Anonymous Video Analytics shows a ‘halo effect’ of up to twelve times, meaning that for every person physically interacting with the screen, up to 12 other shoppers are watching for longer than normal advertiser viewing time.

“oOh!’s EXCITE network will allow advertisers to deliver a greater engagement between their brand and more Kiwi shoppers and audiences.”

Mr McGregor said oOh!’s portfolio across the 50 New Zealand shopping centres will include 16 double-sided large-format EVOKE screens (full-motion digital billboards located in prominent high traffic areas), almost 270 digital ShopaLive screens and more than 415 classic ShopaLite panels.

“These developments will bring the total number of full motion digital panels in the oOh! shopping centre network to 304, furthering our position as the largest full-motion and digital out of home network in New Zealand by some way,” he said.

oOh!media CEO Brendon Cook said: “We continue to invest in our digital strategy and build out our world-class full-motion network in New Zealand, while constantly looking for opportunities to accelerate innovation and drive change that delivers greater audience engagement.”

Cook added that oOh! would shortly invite NZ advertisers to win a free EXCITE campaign.

“We have great respect for the level of creativity in the New Zealand advertising market and we expect lots of interest from local advertisers, creative and media agencies with this opportunity to showcase just how good New Zealand OOH creative can be,” he said.

Please login with linkedin to comment

MYOB

Latest News

Women In Media Profile: Tanya Orman
  • Media

Women In Media Profile: Tanya Orman

Always wanted to know what makes Tanya Orman tick? Well, this profile's got more ticks than Einstein's HSC results.

by B&T Magazine

B&T Magazine
Ogilvy Brisbane ECD Phil Nobay Departs
  • Advertising

Ogilvy Brisbane ECD Phil Nobay Departs

Ogilvy Brisbane ECD Phil Nobay has departed amid reports of an anonymous willy drawn on the leaving card.

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.