oOh!media Partners With Stockland & Charter Hall To Continue Major Digital Retail Media Upgrades

oOh!media Partners With Stockland & Charter Hall To Continue Major Digital Retail Media Upgrades
SHARE
THIS



Stockland and Charter Hall are set to upgrade the retail advertising experience across more than 90 shopping centres nationally following a new partnership with media company oOh!media.

The new long-term agreements will see oOh! refresh 39 large, medium and local Stockland centres, with the installation of more than 240 new digital Shopalive panels.

Dairy Farmers ad (oOh!media)

An oOh!media panel at Stockland Merrylands in Sydney

The agreement also sees the addition of new large-format EVOKE screens in 19 centres and content including video, current affairs, entertainment and local news, along with advertising.

Furthermore, retail advertising will be upgraded in 56 Charter Hall centres throughout the country, 13 of which are new centres to the oOh! portfolio. This includes the addition of 250 new digital Shopalive panels.

Blair Hamilford, retail group director at oOh!, said the long-term agreements strengthen the company’s leadership position in retail advertising and expand its digital footprint to give advertisers more opportunity to engage with audiences where it counted.

“We are delighted to continue our positive long-term relationship with Stockland and its mix of national centres, which combined generate more than $6.7 billion in retail sales per annum,” he said.

“We are also delighted to be extending our long-standing partnership with Charter Hall to include 13 new centres.

“This gives us exclusivity of internal advertising across Charter Hall’s national convenience-based, non-discretionary supermarket anchored portfolio of centres, which generate more than 150 million customer visits annually, resulting in more than $5 billion in annual sales.

“Combined, these centres add great coverage and value to our retail offering, providing advertisers with access to environments where they can connect with audiences when they’re in a mindset that is more receptive to product information.

“oOh! retail advertising has proven to be a powerful media channel. A recent independent market mix modelling study looking at $7 billion in media spend, carried out by Analytic Partners, showed oOh!’s retail advertising drives 48 per cent greater return on investment when compared to TV advertising.”

“By combining our digital retail panels with our data and analytics offering powered by Quantium, oOh! helps advertisers build greater engagement with more effectively targeted audiences like never before.”

Charter Hall’ s retail CEO, Greg Chubb, said oOh! has proven to be a strong partner that ensured its centres had the very best quality inventory and innovative solutions for the benefit of advertisers and shoppers.

“As an active manager, we are always looking to create new revenue streams with leading partners that benefit our investors, tenants and shoppers,” he said.

“oOh! is the leader in retail media, and are working with us to provide a more enjoyable and convenient shopper experience.”

Tony Tsekouras, national leasing manager at Stockland, said the company was pleased to extend its relationship with the out-of-home giant.

“oOh! has been a valued partner of Stockland retail centres for more than a decade and has helped us not only reach a larger audience, but has played an important role in helping us create quality spaces for our communities to enjoy,” he said.

The new long-term contracts follow on from oOh!’s recent contract win to manage in-centre advertising for Top Ryde City, which attracts more than 12.8 million visitors per annum.

oOh!’s retail media inventory now consists of more than 8,000 classic and digital panels in over 530 centres across the country, including over 1750 digital Shopalives, 55 fully interactive EXCITE panels and more than 90 large-format EVOKE screens.

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.