oOh!media Helps Shake Up Perceptions of Parkinson’s Disease With New Campaign

oOh!media Helps Shake Up Perceptions of Parkinson’s Disease With New Campaign
SHARE
THIS



Out-of-home player oOh!media has helped launch a creative campaign for World Parkinson’s Day to help raise funds for a new clinical trial to explore the effectiveness of repurposing drugs used for other illnesses to slow, stop and/or reverse the effects of the neurodegenerative disease.

The Shake It Up Australia Foundation’s ‘Pause 4 Parkinson’s’ campaign, running nationally across on oOh!media’s digital network, urges Australians to support those with Parkinson’s by illustrating the extent of the disease and challenges those with it face.

The campaign highlights that in addition to uncontrollable tremors other symptoms of Parkinson’s include slow movement, balance problems and memory loss.

It follows from an earlier advertising campaign run by oOh! since mid-March to raise awareness of Shake It Up Australia’s fundraising campaign for a disease which is diagnosed among Australian’s every 45 minutes, one in five of whom are under 50.

Shake It Up Australia founder Clyde Campbell, who was diagnosed with Parkinson’s disease at 44 years of age, said he was confident the campaign would help attract additional funding required for clinical trials in Australia to test the effectiveness of six or more existing drugs on Parkinson’s.

“Over the past few years we have been collaborating with Cure Parkinson’s UK, the Michael J Fox Foundation, the Van Andel Institute and The Garvan Institute to progress this unique initiative called the Linked Clinical Trials program (LCT),” Campbell said.

“To date, the LCT has convened a committee made up of the world’s leading basic science and clinical experts in Parkinson’s disease, which has assessed more than 70 potential ‘disease-modifying’ treatments to slow or stop-long term decline in Parkinson’s.

“Cure Parkinson’s UK has just started evaluating eight drugs in a trial in Europe, and we are hoping to be able to fund local research of at least six of the additional 16 commercially available drugs that have been shortlisted for trial.

“This trial could mean that drugs with the potential to slow, stop or reverse Parkinson’s could be in the market within years, instead of up to 15 years for the development of new drugs.”

Brendon Cook, CEO of oOh!media, said on hearing of the funding need to enable the Shake It Up Australia Foundation to undertake more clinical trials, the company immediately agreed to invest in the campaign through its oOh! Community program.

“In addition to displaying advertising to generate awareness, we also had our in-house creative team develop content that would help create a new level of engagement with the community by highlighting that Parkinson’s is more than just the shakes,” he said.

“Most people associate Parkinson’s with the tremor, but there are many other symptoms.

“Every person with Parkinson’s has a different combination of symptoms which makes it hard to diagnose. The creative developed helps tell that story and give a compelling reason why Australians should get behind and support Shake It Up Australia Foundation.”

The oOh! Community program provides a service to organisations focused on delivering solutions to societal issues by providing its media assets and creative and content services teams to connect with the community.

Please login with linkedin to comment

    Latest comments
  • Sorina Medina 4 months ago

    Parkinson’s symptoms first appeared when I was 68. I noticed a vibration in right foot and then right hand. After about 18 months a shake and/or tremor. Twelve months later, shaking. My neurologist. Started me on entacapone,levodopa, carbidopa, and pramipexole to reduce symptoms and slow down progression but I could not tolerate them for long due to severe side effects. I decided to adopt a more natural approach and started on Parkinson’s Disease Herbal formula from Green House Herbal Clinic, the PD natural formula immensely helped my condition, i had a total recovery from Parkinson’s disease with this natural herbal formula treatment. Visit Green House Herbal Clinic official web site ww w. greenhouseherbalclinic. Weebly. com. I feel alive again! The tremors, Shaking, Joint Stiffness and other symptoms has subsided.  I am very pleased with this treatment. I feel very well now and exercise regularly, sometimes i totally forget i ever had Parkinson’s, My family are amazed at the change and rapid recovery from PD. since the procedure I enjoy walking the dog for my daily exercise. DON’T GIVE UP HOPE!!!

oOh!Media Parkinson's disease Pause 4 Parkinson's Shake It Up Australia Foundation World Parkinson’s Day

Latest News

Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]