Outdoor media player oOh!media has secured the exclusive rights to internal and external advertising assets at Newcastle Airport.
The new addition to oOh!’s Fly portfolio will enable the company to reach the 1.28 million passengers that pass through the airport.
Newcastle Airport’s executive manager of corporate affairs, Hannah Jamieson, said oOh!’s appointment was based on its continued innovation and alignment with the airports’ commitment to providing quality customer experiences.
“Our partnership with oOh! will enhance the terminal experience and ambience, while also providing support to the strong local, national and global economic activity in our region,” she said.
Robbie Dery, group director of oOh!’s Fly portfolio, said Newcastle Airport is a key player in both its regional and national airport media offering.
“We are thrilled to partner with Newcastle Airport and look forward to working closely with them as they continue to expand,” he said.
“This is an important win for oOh! as it provides another way for us to help advertisers effectively reach and engage with customers in regional areas – an audience which is 30 per cent of Australia’s consumer audience.”