The out of home (OOH) industry has had a double-digit increase of 14.2 per cent on net media revenue year-on-year in the second quarter of 2018.
In total, the industry posted $225.7 million, up from $197.5 million for the second quarter in 2017.
Digital revenue is almost half of total media revenue and now accounts for 49.8 per cent of total net media revenue year-to-date, an increase over the recorded 45.4 per cent at the same time last year.
OMA CEO Charmaine Moldrich said, “Out of Home is now firmly embedded in its role to be the ‘always on’ place that people go to, to stay connected.
“Our digital network is providing the flexible, time-sensitive solution advertisers require, and traditional inventory will always deliver consistent place-based, broadcast messages.
“Even as the ground shifts underneath us, the industry will continue to thrive and it is an exciting time to be part of this growth.”
In terms of category figures for quarter two of 2018, roadside billboards (over and under 25 square metres) brought in $97.1 million, while roadside Other (street furniture, bus/tram externals, small format) reached $60.4 million.
Transport (including airports) and retail, lifestyle and other pulled in $36.5 million and $31.8 million respectively.