oOh! Media Announces Three Digital Billboards In Sydney

oOh! Media Announces Three Digital Billboards In Sydney
SHARE
THIS



oOh!media has announced three new digital billboards on Sydney’s Southern Cross Drive, a major traffic corridor which connects the Sydney CBD with Sydney Airport and the southern suburbs.

The digital billboards, which are scheduled to be built this June, joins oOh! growing Signature Collection of digital billboards that already feature Australia’s largest digital billboard located at Brisbane’s Story Bridge.

oOh! chief executive officer, Brendon Cook, said: “Our strategy deliberately focused on getting the right mix of digital and static inventory in our retail, airport and place-based environments in the first instance.

“This has resulted in the development of the largest reaching digital OOH network in the country, consisting of over 2,000 digital signs that are all underpinned by Australia’s most advanced proprietary content management system – ARGYLE.

“We now have a clear focus on increasing the footprint of premium high demand digital billboards on roadsides across Australia.

“These three new digitals meet the premium Signature Collection criteria, particularly given their direct impact on the Sydney Airport precinct and have a reach of 1.7 million contacts each month.”

The three premium digital sites on Southern Cross Drive are due to be ready for advertisers by mid-June, with construction completed for testing in May 2015. The sites included are oOh!’s northbound Supersite at Eastlakes and the double sided overhead gantry at Mascot. 

Please login with linkedin to comment

outdoor

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]