OOH Giant oOh!media Helps New Qantas Campaign Take Flight

  • Qantas Frequent Flyer 30 million Qantas Points Giveaway (oOh!media) [2]
  • Qantas Frequent Flyer 30 million Qantas Points Giveaway (oOh!media) [1]
  • Qantas Frequent Flyer 30 million Qantas Points Giveaway (oOh!media) [3]
  • Qantas Frequent Flyer 30 million Qantas Points Giveaway (oOh!media) [4]
1 / 4

oOh!media’s expansion into content has delivered new revenue streams in excess of expectations, with the out-of-home (OOH) behemoth announcing a new integrated campaign with Qantas.

The ‘Qantas Frequent Flyer 30 million Qantas Points Giveaway’ campaign draws on the native content expertise of Junkee Media (which oOh! acquired in 2016), oOh!’s unparalleled digital sign network and the company’s audience insights to drive awareness of Qantas Frequent Flyer’s wellness program and encourage Australians to be more active, rewarding them with Qantas Points for doing so.

The teams at oOh! and Junkee Media created the majority of the campaign in-house, including the original concept, scripting, filming and production of content for the campaign.

This included social video content featuring Karl Stefanovic and Richard Wilkins, full-motion contextually relevant adverts being run nationally in cafes, gyms, airports office towers, and its digital billboard locations include the iconic Bourke Street Mall.

Utilising almost 3,500 of oOh!’s 8,000 digital signs across Road, Fly and Locate by oOh! inventory, plus oOh’s experiential agency, EDGE, and Junkee Media platforms, the campaign will drive awareness of its 30 million points giveaway for those who download the Qantas Assure app and be active.

Brendon Cook, CEO of oOh!, said demand for the company’s quality content and creative services offering that is integrated with oOh!’s digital panels, experiential activations, online content platforms and social media, has exceeded initial expectations.

“We have recently worked with brands such as Qantas, Pizza Hut, Treasury Wines and American Express to deliver creative content-led out-of-home campaigns that combines content and creative services, with quality inventory in a variety of environments and our data capabilities,” he said.

“We expect this integrated offering will further grow, as advertisers realise the massive potential it has in reaching and engaging audiences more effectively and efficiently.”

Cook said the Qantas Frequent Flyer campaign was a great demonstration of the power that could be delivered by the integration of content, data and a combination of offline and online platforms”.

Neil Ackland, CEO at Junkee Media, said the campaign was an example of a full ecosystem approach where content and assets are all interwoven.

“All the elements of the campaign are created to complement and support others to create a web of touchpoints for the target audience,” he said.

Qantas chief marketing officer Stephanie Tully said: “Encouraging Australians to lead active lifestyles is a really important message, and we’re fortunate that we have a unique ability to reward them for their wellbeing.

“To do that, we need to give them an easy way to get involved, which is how we came up with the 30 million Qantas Points Giveaway.

“The comprehensive campaign concept presented by oOh! and Junkee Media demonstrated a clear understanding of our audiences and how we could truly engage them through contextually relevant content and the right mix of channels.”

Cook added: “Our focus on expanding our content capabilities and footprint in the market has facilitated our ability to create these incredibly in-depth campaigns that generate huge reach and cut-through in a cohesive and centralised way.

“As we’ve discovered just how valuable and powerful these integrated campaigns can be, we’ve been delighted that clients such as Qantas are making the most of what can be achieved by this offering.”




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]