oOh! Creates A Digital First For New Zealand Shopping Centres

oOh! Creates A Digital First For New Zealand Shopping Centres
SHARE
THIS



oOh!media has announced it will build New Zealand’s first full-motion digital banner capable of displaying full motion creative for Auckland’s newest, retail destination, the NorthWest Shopping Centre.

The owners of the first major new centre in Auckland for more than seven years, DNZ Property Fund Limited, appointed oOh! to build and manage a ‘world class’ advertising network for its new 27,000 sqm NorthWest Shopping centre that is set to open this October.

The centrepiece of the Centre’s digital network will be the large format double sided digital banner that will hang above and dominate the centre court of the new centre that includes approximately 100 specialty stores, a Farmers department store and a Countdown supermarket.

oOh! will also install 22 retail panels including its latest generation digital and static panels, all of which are NFC and QR Code enabled so advertisers can engage with shoppers beyond the panel via their mobile phone.

CEO of oOh!, Brendon Cook, said the digital network being built for NorthWest will set a new benchmark for the future of New Zealand’s Out Of Home (OOH) and Retail advertising.

“We’ll be showcasing world leading digital technology and drive new levels of shopper engagement in a high quality retail environment,” Cook said.

“We are very excited to deliver the first large format full motion, double sided digital banner, which can run adapted television creative to create a huge impact with shoppers.

“This new development will be attracting shoppers from a trade area of some 220,000 people, including 65,000 residents within the primary catchment and this will only grow as it is in the heart of the largest urbanization project in New Zealand.

“What’s more, the per capita retail expenditure within the area is well above the national benchmark and forecasts suggest that the total retail expenditure from the trade area will eclipse $4 billion by 2026.”

Roy Stansfield, general manager retail of DNZ Property Fund Limited said: “We are delighted to have oOh! work with us to bring New Zealand a new and exciting shopping centre. The NorthWest Shopping Centre appointment extends oOh!’s relationship with us to a total of three DNZ shopping centres, with agreements already in place for Johnsonville Shopping Centre and Silverdale Shopping Centre.”

Mr Cook said the contract win increases oOh!’s market leading footprint of major New Zealand shopping centre with a total audience of six million shopping visits per fortnight.

“oOh! is among the world leaders in retail OOH and the digitisation of the medium and we are excited to be introducing many exciting and innovative digital advertising solutions to more of our centres over the coming years,” Cook said.

The NorthWest Shopping Centre, which will form the heart of a new regional town centre at the intersection of the North Western and Upper Harbour Motorways, will provide a modern retail facility to a substantial catchment that is growing in size and affluence.

Please login with linkedin to comment

outdoor

Latest News

Rakuten Marketing Launches Consent Management Platform In Line With GDPR
  • Marketing

Rakuten Marketing Launches Consent Management Platform In Line With GDPR

Performance marketing company Rakuten Marketing has unveiled a new consent management platform (CMP) for retailers, advertisers and publishers. Compliant with the IAB Europe/Tech Lab Transparency and Consent Framework and developed to-date within a DigiTrust (now IAB Tech Lab) working group, the CMP is a proactive measure to help retailers, advertisers and publishers gain consent under […]

Five Top Tips To Improve Your UX And SEO
  • Opinion

Five Top Tips To Improve Your UX And SEO

Is your UX & SEO performing like a brattish MAFS contestant? Well, let this be the penetrative lube to their love woes.

Opinion

by B&T Magazine

B&T Magazine
Marc Edward Agency Snares PR Account For Cruiseco Australia
  • Marketing

Marc Edward Agency Snares PR Account For Cruiseco Australia

Experiential marketing firm Marc Edward Agency (MEA) announced the addition of Cruiseco Australia as client for its communications division. Following on from its execution of the Cruiseco 17th Annual Conference in Brisbane earlier this year, MEA has been appointed as the cruise specialist’s PR agency of record. Cruiseco CEO Amanda McClelland said: “Having demonstrated their […]

Why All Email Should Be Mobile First
  • Opinion

Why All Email Should Be Mobile First

Here's an authoritative article on email and mobile, and be safe in the knowledge it wasn't penned by any B&T staff.

Opinion

by B&T Magazine

B&T Magazine
39th AWARD Awards Winners Announced
  • Media

39th AWARD Awards Winners Announced

B&T was a lucky guest at the AWARD Awards last Friday, although misread the bit about fancy dress & went as a chicken.

Women In Media Profile: Zeina Khodr
  • Media

Women In Media Profile: Zeina Khodr

When B&T was offered to interview a lady named “Zeina”, we initially thought it was the warrior princess herself.

by B&T Magazine

B&T Magazine
Q&A With Cannes Chairman Terry Savage
  • Advertising
  • Media

Q&A With Cannes Chairman Terry Savage

If you mistakenly thought this was an interview with Kojak's Telly Savalas, as it turns out, it's even better than that.

Optus To Phase Out Virgin Mobile Brand
  • Marketing

Optus To Phase Out Virgin Mobile Brand

Didn't much fancy that Telstra story above? Well, perhaps B&T could tempt you with this tasty Optus tickler instead.

by B&T Magazine

B&T Magazine
AKQA R&D Teams Up With Google For Semi Permanent 2018
  • Media

AKQA R&D Teams Up With Google For Semi Permanent 2018

AKQA R&D in collaboration with Google has developed a process called Somesthetic Transfer. It uses machine learning to take both the style and texture of an artwork and apply it to another image to be 3D printed with a UV printer. The works will be displayed at Semi Permanent 2018 in Sydney from Thursday 24 […]

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
  • Marketing
  • Media

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid

Design students from Torrens University’s Billy Blue College of Design have partnered with WPP AUNZ’s Health & Wellness division to decode clinical data on ‘Medicinal Marijuana in the Treatment of Epilepsy’. Their creative solutions will be presented at a Vivid Ideas Exchange titled ‘Design can save your life: how can creativity improve comprehension of health data?’ […]

Diversity Case Study Series: The Royals
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: The Royals

If you read one diversity case study on B&T today, make it this one. Not that there's any others to choose from, really.

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.