OMG’s Foundation Retains Mercedes-Benz Account

OMG’s Foundation Retains Mercedes-Benz Account

OMG’S Foundation has kept hold of Mercedes-Benz in Australia following a multi-market competitive pitch.

Rachael Lonergan
Posted by Rachael Lonergan

Foundation are delighted to announce that they have been reappointed to handle media planning and buying for Mercedes-Benz in Australia, effective immediately.

Mercedes-Benz Australia/Pacific has been a most valued client of Foundation (formerly known as Davinci-Selectwork) for over ten years.

The appointment follows a competitive pitch which included agencies from Publicis and WPP.

Foundation’s managing director Lachlan Jones said, “We are passionate about the Mercedes-Benz brand and we love working with the people at Daimler.  The pitch process has been enormously helpful to us in reaffirming our commitment to the relationship and ensuring we have not become complacent in terms of the work we deliver.”

Mercedes-Benz Australia director of marketing Jason Nomikos said, “Foundation provided an innovative and thorough response to the brief. We are really looking forward to working with Foundation over the next years to continue to drive our business forward.”

OMG Australia / New Zealand CEO Leigh Terry added, “This result is testament to the longstanding relationship and a great partnership across Australia and NZ that has gone from strength to strength now for over a decade, resulting in trust, great work and business results, with Mercedes-Benz having yet another record year of sales.”

Omnicom Media Group has also been reappointed to the business in New Zealand (retained by the incumbent, Spark PHD), Canada, and is newly appointed in South Africa.