OMD Sydney Lures Mindshare’s Gideon Hornung To Head Maccas’ Account

OMD Sydney Lures Mindshare’s Gideon Hornung To Head Maccas’ Account
SHARE
THIS



OMD Sydney have appointed Gideon Hornung to the position of head of strategy on McDonald’s. Gideon joins OMD from his role as strategic lead at Mindshare.

With over 10 years’ experience in the industry, Hornung has led the strategic product for a number of clients in Australia, including NAB, GE, Carlton & United Brewery and Danone. Hornung brings with him a deep understanding of consumers and retail, having previously worked 5 years client side across marketing and insights at organisations such as Coles.

AAEAAQAAAAAAAAONAAAAJGI5YzUxYTc0LTA2MWUtNDg0ZC04YWIxLTM1MmY1MTM1YTZlNQ[1]

This appointment serves as a further reinforcement of OMD’s elevated strategic offering, as seen with the recent hire of Mat Rawnsley from The Monkeys and Dan Bye from M&C Saatchi.

Gavin Gibson, OMD national head of strategy said, “It’s with great pleasure that we welcome Gideon back into the strategy team, who will play a pivotal role in pushing our product forward both internally and with McDonald’s ”

Hornung said of his appointment “I’m thrilled to be part of the OMD team, their scale and diversity of specialist services puts us in a strong place to help McDonald’s connect with their customers and really drive the business forward.”

Gideon will report to Gavin Gibson, effective immediately.                                           

Please login with linkedin to comment

samantha armytage SoDA

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]