OMD Continues Stunning Purple Patch As It Storms Into Top Spot For Agency New Business

OMD Continues Stunning Purple Patch As It Storms Into Top Spot For Agency New Business
SHARE
THIS



There’s clearly something in the water at OMD! The media agency, bouyed by a raft of new wins, has stormed to the top of R3’s New Business League for Aussie agencies for the month of April.

On Monday, the agency announced it had won the media business for Coles from UM, on Wednesday it then announced it had retained the Village Roadshow business, and yesterday it added the lucrative Wesfarmers/Target account to its roster, again winning the business from UM.

The New Business League is published monthly by marketing efficiency company R3 and looks at agency performance and marketing ROI for clients.

The table is compiled using data supplied by 26 multinational agencies on a monthly basis. The company also measures the data against client estimates and Nielsen data.

The data for April 2016 showed OMD in the number one spot, up from second last momth, with the wins outlined above plus Volvo Trucks and Sony Music.

GroupM relinquished its number one spot it earned in March and moved back to second but still managed to secure Westpac’s media.

Carat, despite some impressive wins, dropped one spot to third on the list despite winning Greenstone, Bailey Nelson, Baptcare and the Grocery Council of Western Australia. That said, Carat laid claim to 28 new business wins month-on-month.

There was no startling movements either up or down in this month’s stats with the biggest movement being Maxus who dropped four spots from seventh to eleventh in the rankings.

Check out all of April’s new business wins here:

Screen shot 2016-05-19 at 10.40.33 PM

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]