OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
SHARE
THIS



The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP).

After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made.

The APP will be built in an agile process, with the first stage to be released in 2018. Initially, the platform will enable media agencies to request proposals from OMA member companies and combine these proposals into a campaign.

Agencies will then able to confirm bookings and receive billing files within the software, as well as having access to MOVE audience reports.

OMA chief executive Charmaine Moldrich said: “The APP will allow the transaction of briefing, proposal evaluation, booking and billing OOH as seamless as possible, creating real-time savings for planners and buyers of our channel by having fast access to a platform that allows them to visualise information about their campaign and audiences.

“We hope this will help agencies and clients better utilise the benefits of OOH.”

Red Ant CEO Ben Still said the company was delighted to be selected as OMA’s partner to design and build the APP.

“The platform will revolutionise how agencies design and execute OOH media campaigns,” he said.

“It will be a highly innovative experience for advertising agencies in terms of ease of use, campaign integration and insights.

“The platform has been designed and built in Red Ant’s Sydney office using Ruby on Rails technology, which allows the platform to be purpose built and scalable for huge volumes of data.

“This approach used by organisations like Twitter and Airbnb allows for high-demand surges and advanced interactive functionality.

“It also allows the OMA to continue the journey of innovation in OOH, creating a unique platform that delivers remarkable experiences to audiences everywhere. We’re really proud to be involved.”

Victor Corones, managing director of Magna and chair of the MFA Systems Committee, said: “Having the OMA and its members take an industry approach is seen as a critical future facing step for this sector.

“This initiative forms part of a vital foundation that ultimately leads to further streamlining and automation of the OOH workflow.

“It will ensure increased standardisation across the OOH ecosystem can be delivered, which in turn will allow for the unlocking data in the mid to longer term.

“We look forward to working with the OMA and its member as they share their plans and allow for continued input ensuring it meets the needs of agency stakeholders and their clients.”

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]