Ogilvy Melbourne Wins Another Account

Ogilvy Melbourne Wins Another Account
SHARE
THIS



Australia’s premium decorative surfaces provider Laminex Australia has appointed Ogilvy Melbourne, part of STW Group, as its creative agency of record, to work across its portfolio of Australian brands including Laminex.

The appointment was made following a competitive pitch and sees the agency work across all strategy, creative, digital and production.  It further extends a relationship first established in June last year, when Ogilvy Melbourne successfully won work with Laminex Australia’s premium Essastone brand.

“The entire team is incredibly excited to be working across not just one, but all of the Laminex brands here in Australia,” said Ogilvy Melbourne’s General Manager Michael McEwan.

“When we first started working with the Essastone team last year, it became apparent there was a great cultural fit between our two organisations.  It’s fantastic to be working with a like-minded organisation that places similar emphasis on the value of relationships, and true business partnerships,” he continued.

Laminex Australia’s General Manager of Marketing, George Bej said: “Ogilvy Melbourne’s depth of skill sets and talent across creative, strategy and production was a key factor behind our decision to deepen our relationship beyond Essastone.  Since appointing Ogilvy Melbourne last year to work on Essatone, we have really grown to love the agency’s culture and creative insight.

“Between all our agencies – PR Edge who continue as our PR agency of record and media agency Ikon Media – we have big plans for Laminex this year,” continued Bej.

Ogilvy Melbourne’s Group Managing Director Sean Taylor said the win topped off an outstanding week for Ogilvy Melbourne; the agency won two Bronze Lions in the Media category at Cannes for the ‘Dupe’ campaign, developed for Yarra Valley Water.

Ogilvy Melbourne is part of STW, Australasia’s leading marketing content and communications group.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?