Ogilvy & Mather Melbourne, part of STW, has secured two of the industry’s most respected practitioners.
As part of its strategy to consolidate its already strong planning and account service divisions, Belinda Danks-Woodley joins O&M Melbourne as Group Account Director and Joe Heath as Strategy Director. Both Danks-Woodley and Heath start immediately. Together the duo extends O&M Melbourne’s strong capabilities in planning and account service, and add new depths of expertise to the agency.
Ogilvy Melbourne’s Group Managing Director, Sean Taylor said the proven expertise and skills of both Belinda and Joe would add depth to the existing team; both recruits form part of a larger plan to hire only best-in-class practitioners and would continue to position O&M Melbourne as one of Australia’s leading creative agencies.
“Belinda and Joe both bring enviable skill sets to O&M Melbourne and I knew immediately they would be tremendous assets to our team and to our clients’ businesses,” explained Taylor. “Joe’s expertise in new media thinking and development of platform based ideas will drive real business results for our clients, and Belinda will add a new dimension to an existing strong team of account service practitioners, adding specialist skills spanning retail, financial and digital branding.
“I looking forward to their drive and interest in the agency’s future success,” Taylor said.
Danks-Woodley immediately takes on the role to lead O&M Melbourne’s BP team and the newly won account of The Laminex Group, while Heath’s remit includes senior counsel across multiple clients. Both will also play pivotal collaborative roles across the broader O&M team network.
Prior to joining O&M both Danks-Woodley and Heath were with Clemenger BBDO Melbourne where Danks-Woodley headed the Brand, Retail and Community accounts, most recently playing a lead role in Origin Energy’s Energy Made Fresh Daily campaign. Previously she worked across the agency’s NAB business, spanning mortgages, credit cards, transactions and retail. She was instrumental in reforming NAB’s sponsorship position of the AFL, pioneering the 2013 launch of NAB Footify; which progressed into FootifyFM, a world-wide first that saw the AFL Grand Final commentated in 10 different languages.
Heath’s career to-date spans international stints in London, Washington DC and New York, but most recently he was lead strategist across the Wrigley and Pepsico accounts for AMVBBDO Melbourne before moving across to Clemenger BBDO Melbourne to lead the planning for the NAB account.
Previously he enjoyed stints at Y&R London and BBH London as lead strategist for global brands including Audi, Britvic, Danone and Bacardi. O&M Melbourne is part of STW, Australasia’s leading marketing content and communications group.