Ogilvy PR Australia has appointed Craig Page to the newly created position of head of digital. Page joins from Havas Worldwide, Sydney, where he was digital strategy director.
Bringing traditional, creative, digital and social experience to the new role, Page has an enviable track record integrating social, digital and technology to form the heart of communication campaigns.
He has worked for world-class creative agencies both in Australia and overseas including M&C Saatchi (Sydney and London) supporting brands including Optus, SONY, EBay and Virgin Mobile, and as in-house leading Digital Strategy with Foxtel.
Ogilvy PR’s chief executive officer, Kieran Moore said the appointment of a head of digital reflected the investment the agency is making to digital, social and content.
“We’re thrilled to have someone of Craig’s calibre spearhead our established team of digital experts,” she said.
“We are responding to briefs that require fully-integrated, digital business thinking; Craig is central to our strategy to deliver this.
“Craig has top notch skills in creative, strategy and execution which we know will immediately add value to our business, and his broad category experience is a fantastic fit with our existing client partnerships. His progressive approach to innovation aligns perfectly with our future business plans.”
Page said the decision to take his diverse skills to Ogilvy PR was made after seeing the integrated work the agency has been producing.
“Ogilvy PR is an outstanding agency with highly talented digital experts, producing brilliant, integrated campaigns. The chance to join this team and help develop increasingly powerful, next-level work was a prospect I couldn’t refuse,” he said.
Moore continued: “With almost 20 people now dedicated to social, and a dedicated content team, the creation of this new role means that the agency will be able to offer more integrated digital, social and content response to briefs.”