New Zealand specialist digital outdoor media business LUMO has announced it has selected WeThinkMedia as its exclusive Australian advertising representative.
LUMO offers digital billboard technologies in premier locations across New Zealand. Its large-format LED displays and smart features include branded WiFi, beacons, integrated content management systems, web browsing advertising, and real-time traffic analysis.
By November, the company will have more than 20 premium digital billboards operating in Auckland, Hamilton, Tauranga and Christchurch, and Wellington will come online in early 2019.
LUMO chief executive Phil Clemas said: “LUMO is 100 per cent digital outdoor-focused and gives advertisers the edge in digital outdoor communications through our high-resolution smart billboards, premium inner-city locations and leading-edge software, providing an uninterrupted consumer experience.
“WeThinkMedia’s extensive relationships with Australian media agencies and advertisers ideally place them to convey the advantages and value LUMO delivers.”
Jane Stucci, head of sales at WeThinkMedia, said: “With LUMO’s stunning smart billboard technologies joining our portfolio, WeThinkMedia’s suite of New Zealand campaign assets now spans television, radio, online, and digital out-of-home.
“The Kiwi market represents great opportunities for Australian brands, and WeThinkMedia offers the easiest way to achieve them.”
WeThinkMedia founder and director Peter Wiltshire added: “We welcome LUMO to our growing roster of New Zealand media owners who are seeking a higher profile and position with Australian advertisers looking to reach a valuable audience.
“We’re looking forward to working with Phil and the LUMO team to build its inbound business from Australia.”
WeThinkMedia’s latest client appointment comes after it won the exclusive rights to represent athlete-to-fan digital marketing business 20FOUR in March.