Nuffnang Australia Partners With FremantleMedia Australia For Video Partnership

Nuffnang Australia Partners With FremantleMedia Australia For Video Partnership
SHARE
THIS



In response to demand from brands for innovative premium content, blogging network Nuffnang has partnered with market leader, FremantleMedia Australia (FMA) to develop a one-of-a-kind content solution using high profile digital influencers as talent and utilising bloggers’ owned distribution channels for extensive amplification.

In a market-first move, the Nuffnang/FMA partnership recently launched The Modern Mummy Collective featuring high-profile parenting bloggers discussing modern-day topics such as health, beauty, family issues, products and even politics via a branded video series. This is a unique opportunity for brands to access the extensive Nuffnang network with premium content produced by FMA. The series will be offered to Australia’s leading blue chip brands and be distributed and promoted through Nuffnang’s blogger network of over 8600 bloggers.

FremantleMedia Australia’s general manager brand partnerships, digital, licensing and spring, Zara Curtis, said, “We tell stories in all genres. The chance to connect brands with bloggers and bring video to such a large network of audiences is very exciting. We see “The Modern Mummy Collective as a digital content format with a seasonality approach for brands to tell their stories to a targeted and increasingly large audience. We are creatively meeting the demand from brands for premium video content in the parenting space, and are only too proud to partner with Nuffnang.”

“Launching the series with renowned FremantleMedia Australia was a no-brainer for us. Their creativity when it comes to creation and production of entertainment is exactly what is needed as Nuffnang expands its offering to include influential digital video and distribution. With our network of digital influencers and unique ability to offer talent alongside mass content amplification, we’re confident this product will generate winning results for our brand partners,” said Nuffnang managing director, Felicity Grey.

The partnership was officially launched last Thursday night at The Olsen in South Yarra. A Sydney event will be announced shortly.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine