Now’s The Best Time For Millennials In Media: James Mathison

Now’s The Best Time For Millennials In Media: James Mathison
SHARE
THIS



Even though it’s never been more competitive, James Mathison – TV  presenter and host for B&T 30 Under 30 Awards – reckons millennials in media have it the best right now.

“I know there’s a lot of doomsayers because advertising revenue is down and the model for TV and newspapers is broken,” he said, “but when I started out, you had radio stations who controlled who was on air and what they could say, and TV networks who were beholden to advertisers and rating systems.

“Now, as a young person, you have the ability to make whatever you want, in whatever format you want, whenever you want. And say anything you want.

“And you have control over that.”

But at the same time, Mathison said there’s no excuse for crappy quality.

“There’s so many videos you see that have shitty audio, shot from a shitty angle – it’s never been easier to make something look and sound good.”

And millennials need to take “crazy risks”.

“If everyone to you ‘that’s a fucking stupid idea’ then you’re probably going to make something that someone will be interested in.”

Mathison’s been through a multitude of media jobs to date, although he does say his favourite was working at music station Channel V.

Channel V sadly shut up shop recently, and while Mathison said he hadn’t been there for a long time, it sucked from the nostalgic sense of those who grew up with the channel.

Mathison is gracing lending us his wit at the B&T 30 Under 30 Awards in May this year as MC. Entries are still open for the Awards. So if you want to have a shiny trophy on your desk and bragging rights, check out what the judges are, and aren’t, looking for.

You can grab tickets here too!

A massive thank you to the Newspaper Works for being our principal sponsor, and to all the other sponsors who have made this possible.

30u30_Sponsor-bar1-500x5001

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]