Nova’s Wippa and Western Sydney Tafe Launch The Wippabald Prize

Nova’s Wippa and Western Sydney Tafe Launch The Wippabald Prize
SHARE
THIS



TAFE Western Sydney Institute (WSI) has turned to Nova’s Michael ‘Wippa’ Wipfli who today launched “The Wippabald Prize” to promote the school.

The inaugural Wippabald Prize calls for entrants to produce an interpretive portrait of Wippa.

Director, strategic marketing and media relations for TAFE WSI, Craig McCallum, said: “The Wippabald Prize was intended as a bit of a tongue-in-cheek take on another famous art prize for our students using our ambassador, Wippa. We’re more than happy to extend it out to the general public as it helps emphasise that further education is not boring. TAFE WSI works hard to ensure VET is an enjoyable and relevant learning experience for our students and we constantly look for innovative, fun ways to achieve that.”

The winning entry will be featured on a wraparound ad for TAFE WSI on a Western Sydney Busways bus.

In addition to the partnership with Nova, the campaign is supported by an integrated social media and PR campaign, Facebook advertising.

Wippa said: “I had a lot of fun recreating some famous people and poses; Rodin’s The Thinker, Mr. President (Abraham Lincoln) and my own take on Master and Commander – no offence, Russell; and I look forward to seeing the entries. Mum always said I had a face for radio so, hopefully, this will prove her wrong.”

In addition to cash and other prizes, winning entries will be displayed in an exhibition at the Joan Sutherland Performing Arts Centre in Penrith in September 2014.

One of the judges of the competition is acclaimed artist Leo Robba, a finalist in the 2014 Sir John Sulman Prize and a teacher at TAFE WSI’s. He will be joined on the judging panel by Fitzy, Lee- Anne Hall, Director of the Penrith Regional Gallery & The Lewers Bequest.

The Wippabald Prize, while providing a direct focus on artistic ability, is just one of the innovative ways TAFE WSI approaches educational programs to maximise student engagement complemented with a strong focus on student outcomes such as pathways to a first job, a promotion or university.

Entries close at midnight on 7 September 2014 and the winners will be announced on 11 September 2014 on Nova 969 during the breakfast show with Fitzy & Wippa.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]