NOVA Entertainment is set to take smoothfm out of the broadcast studio and into The Rocks when the smooth Festival of Chocolate makes its debut next month.
Extending the brand onto an experiential platform, the festival is sponsored by the second series of Network Ten’s Recipe to Riches, held in conjunction with Sydney Harbour Foreshore Authority and part of Sydney Morning Herald Good Food Month presented by Citi.
Held on October 4th and 5th the free festival will showcase Sydney’s best chocolatiers, dessert proprietors, and residents of The Rocks to celebrate all things delicious. Key smoothfm artists Hot Chocolate and The McClymonts are also set to perform over the weekend.
NOVA Entertainment’s group marketing director Tony Thomas said, “The smooth Festival of Chocolate is another example of smoothfm creating great experiences for Sydney-siders. With so many strong exhibitors, partners and sponsors, this is a must attend event in Sydney for all the chocoholics out there.”
smoothfm presenter Cameron Daddo, will also appear over the weekend, hosting the Callebaut Test Kitchen with live demonstrations from Sydney best pastry chefs.
smoothfm 95.3 recently celebrated a strong result for Survey 5 2014 with a 7.2% share (10+), an increase of 0.7%, securing the number 3 FM spot according to the results released by GfK Media Research on 26 August.
What: smooth Festival of Chocolate
When: October 4 & 5, 2014
Where: The Rocks, Sydney
How much: Free
The festival’s TV commercial can be viewed here.