NOVA Makes Changes To Its Create Team

NOVA Makes Changes To Its Create Team
SHARE
THIS



NOVA Entertainment has strengthened the CREATE team in Sydney and Melbourne with some key appointments and strategic changes to this key function.

Leading the Create team is Kate Day (pictured above), national commercial strategy director, responsible for the direction of the department to deliver industry leading entertainment solutions for brands across all platforms and channels.

With over 12 years media experience, Day was one of the founding members of the Create team when she joined NOVA Entertainment in July 2011 as Melbourne head of Create. Day was promoted to her current national role in September 2015 and previously held brand integration and brand experience management roles at oOh!media and ARN.

Kim Kerton has been promoted to the role of Sydney head of Create. Kerton is responsible for leading the Sydney team locally to deliver on the national vision.

Kim Kerton

Kim Kerton

With over nine years’ experience in media and sales, most recently Kerton has been NOVA Entertainment’s Melbourne agency group sales manager since February 2015. Kerton’s experience spans across Adelaide, Melbourne and now Sydney within Account Leadership at ARN, Mediamotive, Carsales and at NOVA Entertainment in agency group management.

Jaclyn Shaw, Melbourne head of Create, joined NOVA Entertainment in June 2008 and was promoted to her current role in July 2015. Shaw’s experience as integration project manager and campaign development manager and her proven performance leading the Create Campaigns team made her the ideal candidate to lead the Melbourne Create function following Day’s elevation to a new national Create role.

Jaclyn Shaw

Jaclyn Shaw

Andy Milne has been appointed to the newly created role of head of creative services. Milne is responsible for leading a team of writers and producers to deliver market leading creative content and development of innovative new business opportunities as a result.

Andy Milne

Andy Milne

With over 15 years experience in idea generation, promotions and marketing for various organisations in the media industry, Milne joined NOVA Entertainment in March 2007 as integration and marketing director and in July 2011 became ideas director for Create Sydney. Two years later he was promoted to head of Create Sydney and in January 2016 took up a newly created position, his current role, within the Create function.

Kate Day, NOVA Entertainment’s commercial strategy director said, “From Create’s inception, our service proposition has always been customer focused. Our vision is to continue to create industry leading entertainment solutions for brands that connect with our audience and deliver results. This is always evolving, so naturally our service proposition will too. With these latest changes and appointments, and the experience across the group, we’re best equipped to respond at the pace required to meet the existing opportunity, as well as create it.”

These appointments complete the Create leadership team under Day’s direction including digital strategy and campaign delivery, trade engagement, insight, activation, sponsorship and partnerships.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]