NOVA Entertainment has secured strong digital results across all devices with the number one place in the radio category, the biggest jump in rankings within Australian digital publishers and significant year on year growth since the station launched its new digital platforms.
Since implementing NOVA Entertainment’s new digital strategy with the re-launch of novafm.com.au in October 2014, along with ensuring all sites are optimised for mobile, video and social, the company has seen strong performances across multiple devices and categories.
Off the back of this strategy novafm.com.au has eclipsed the more established digital publishers and is now placed second only to News.com.au within the multi-entertainment category.
Novafm.com.au is number two in the Entertainment category multi-entertainment on all devices, moving from ninth to second ranking, with 207% year on year growth, and is also number two for mobile, moving from fifth to second and with 294% YOY growth.
Novafm.com.au is the number one site in the radio category across all devices in Melbourne, Brisbane, Perth and Adelaide and is the fastest growing radio brand on mobile devices.
Despite strong competition and the arrival of international brands into the local market, since October 2014 NOVA Entertainment has experienced the biggest jump in rankings for Australian digital publishers with 181% YOY growth on all devices, and 274% YOY growth for mobile.
NOVA Entertainment digital content and product director Angus Stevens said, “The launch of Nova’s new sites 12 months ago was the first step in our plan to extend the brand beyond radio and become a significant digital publisher within the entertainment category.
“Our mobile, video and social first strategy has built out our digital community, and by using the Nova filter to capture everything on the web that we know our audience will love and share, we’ve generated huge audience growth.”
NOVA Entertainment’s content strategy has been based around the premise that “the content we share is how we want the world to see us”, this philosophy has defined how the novafm.com.au site was built and has generated audience growth independent of the on-air audience.
“The video first strategy whether it be Fitzy & Wippa’s videos or the exclusive Nova’s Red Room performances, combined with our content partnerships with Jukin Media and Facebook has established Nova as a leading social video publisher within Australia and its brought with it significant revenue opportunities,” Stevens added.
All figures are industry standard ADUBs Marketing Intelligence reporting October 2014 – 2015.