North Face Pranks Korean Customers With Disappearing Floor

North Face Pranks Korean Customers With Disappearing Floor

Fans of US clothing company The North Face were forced to make a leap of faith in a marketing stunt by the brand.

B&T Magazine
Posted by B&T Magazine

When customers visited a pop-up North Face store in Korea, they felt the floor retract forcing them to scale a climbing wall.

The agency behind the marketing stunt is Innored in Seoul and the video has had more than six million views.

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