Last week, House Rules Season three returned to TV screens and also saw the return of the major sponsorship between Nissan Motor Co.Australia and The Seven Network which is managed by Dentsu Aegis Sponsorship Division.
This season, Nissan will use the wider Seven West Media platform to promote its SUV range. Across TV, viewers will see in program SUV vehicle integration and car cam features; with a special appearance by an all-new Nissan NP300 Navara later in the season.
Together Nissan and Seven’s internal creative department Red Engine, together created a custom Nissan TVC and billboard featuring House Rules contestants, that is set to roll out across the series. The partnership also extends across Yahoo!7 and Pacific Magazines with dedicated integration and content.
For the first time this year, Nissan will roll out House Rules integrated assets across its national dealership network including point of sale and local area marketing assets.
Chris Mandile, Nissan Australia’s executive general manager of marketing, said: “Heartland Australia loves House Rules and our brand is all about connecting to Australians in their everyday lives. House Rules gives us the opportunity to seamlessly integrate our brand and products into one of Australia’s most loved shows. We’re looking forward to this season.”
House Rules executive producer, Rikkie Proost said of the Nissan partnership: “Nissan continues to take the sponsorship to the next level with their integrated assets across TV, digital and magazines and now into their own dealerships. It’s a true integrated sponsorship.”
The partnership is managed by Natalie Kean out of Dentsu Aegis, Melbourne who manages a team of sponsorship specialists to service larger media sponsorships and integration across the Group.