Nissan Drives The Bachelor’s Journey To Love

Nissan Drives The Bachelor’s Journey To Love
SHARE
THIS



When The Bachelor Australia returns to screens for Season 3 tonight, Bachelor Sam Wood will be driving a Nissan, as part of the automotive brand’s first sponsorship of the program, managed by Dentsu Aegis Network’s (DAN) Sponsorship and Integration division.

This season, Nissan Motor Co. (Aust) Pty Ltd will be promoting the Nissan QASHQAI and 370Z, with in-program vehicle integration and car cam features to capture all the drama. The partnership also extends across www.tenplay.com.au, with dedicated integration and exclusive behind the scenes content.

One lucky viewer is also set to walk away with a brand new Nissan QASHQAI, thanks to a consumer promotion promoted across the network.

Nissan Australia’s executive general manager of marketing, Chris Mandile, said, “We look forward to promoting the Nissan QASHQAI in front of a highly-engaged TV audience.”

Network Ten’s chief sales officer, Louise Barrett, said, “We’re thrilled that Nissan have joined us on this adventure. Together we’ve really embraced the sponsorship, and we look forward to rolling out innovative integration across the season.”

The sponsorship is being managed by Dentsu Aegis Network’s head of sponsorships and integration, Natalie Kean, who leads a team of sponsorship specialists to service larger media sponsorships and integration across the network.

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine