Nissan Challenges Man To Remember All Its New Bits And Bobs

Nissan Challenges Man To Remember All Its New Bits And Bobs

Having only recently hit the market, the Nissan Juke, Micra, X-Trail & QASHQAI, boasts some of the most extensive spec updates and innovations the motoring company has released to date. So many new innovations and specifications in fact, that Nissan Australia recently challenged the man with the best memory in the world, Jonas Von Essen, to see if he could remember them all.

Brenda Chan
Posted by Brenda Chan

Labelled ‘The Human Spec Sheet’, a series of videos produced by Whybin\TBWA Group Melbourne sees Von Essen hurtling down an airstrip while attempting to recount every specification the cars have, from memory. From the three-point Emergency Locking Retractor Front Seatbelts with Seatbelt Pretensioners and Load Limiters, to the really hard stuff like where the cup holders can be found.

Von Essen is given only four minutes to recount up to 138 individual specifications straight off the top of his head. Driven by professional Nissan stunt driver Samantha Reid, these memory tests take place under what can only be described as ‘challenging’ circumstances.

Chris Mandile, Nissan Australia’s executive general manager for marketing said: “It can often be challenging to fully engage wider audiences with the finer details found in a new Nissan vehicle, especially when you consider the generous equipment levels, features and performance outputs available in every model, all of which is summarised in each model’s specification or ‘spec’ sheet. These enjoyable videos are a fresh approach to a commonly used medium and they live up to our philosophy of innovation that excites.”


Client – Nissan Australia
Creative agency – Whybin\TBWA Group Melbourne


Executive Creative Director: Paul Reardon

Digital Creative Director: Damian Royce

Creatives: Tim Woolford, Scott Canning

Head of Production: Margot Ger
Producer: Lauren Pell
Director: Tom Lock

1st AD: Richard Hearman

DOP: Marin Johnson

Editor: Tom Lock

Animations: Ben Hall

Sound: Phil Kenihan & Justin Bodinac (Front of House)
Stunt Driver: Samantha Reid

World Memory Champion: Jonas Von Essen


Account Service & Planning:

Group Managing Director: Kimberlee Wells

General Manager: Mike Napolitano
Senior Account Manager: Nikki Rawling

Account Manager: Amelia Van Veenendaal, Leigh Arbon

Planner: Paul Arena

Social Planner: Hien Pham


Nissan Australia:

Executive GM Marketing: Chris Mandile

Digital Specialist: Kirsten Szwajlyk

Digital Coordinator: Paul Cook