Ninemsn Launches Fifth Lifestyle Site, A Travel Website With Flight Centre

Ninemsn Launches Fifth Lifestyle Site, A Travel Website With Flight Centre
SHARE
THIS



Nine announced today it has launched the new travel website ninemsn Elsewhere in partnership with Flight Centre – the fifth lifestyle site ninemsn has launched since revamping in April 2015.

Elsewhere’s tagline is “travel the world, one city at a time”, which encapsulates the content of the site, whose point of difference will be that the audience is at the core of the travel experience. The focus is on superior guide content from the most exciting cities around the world.

Each of the 55 cities launching the site has a regular contributor, a local who lives in the heart of that city, keeping users up to date with the latest eats, stays and things to do.

Alex Parsons, Nine’s chief digital and marketing officer, said, “We’ve been on a great journey over the last year publishing our new lifestyle titles, and ninemsn Elsewhere is another great site to add to this slate.

“We are extremely happy to be partnering with Flight Centre, one of the most recognised travel brands in the Australian market. Working closely with them has enabled us to build a world-class travel site that reflects the way Australians like to travel now.”

Darren Wright, Flight Centre’s general manager, added, “We are excited about our partnership with Elsewhere and the opportunity it presents to surface amazing travel deals to an engaged audience through our integrated presence on the site that sees Flight Centre powering the comprehensive travel search and booking functionality.

“Our partnership speaks to our continued strategy of seeking new opportunities to reach a relevant audience and support our travel industry partners through an innovative involvement with Australia’s newest travel website.”

Amy Nelmes, editor of ninemsn Elsewhere, said, “We wanted a travel site which reflected the way travel is changing. We live a fast-paced life, with the world at our fingertips through social media.

“Elsewhere’s focus is cities, as many of us will pass through one each time we take a trip. And we are launching with almost 60, with a local contributor in each one.

“Our contributors are journalists, influential bloggers and photographers who live in that city and know what is hot right now – the latest food trends, hotel openings and what to avoid.”

Elsewhere can be found at ninemsn.com.au\elsewhere.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]