Nine Wheels Out The Stars For Glitzy (And Rather Long) 2017 Upfronts

Nine Wheels Out The Stars For Glitzy (And Rather Long) 2017 Upfronts
SHARE
THIS



Star power was the order of the day at Nine’s Upfronts held at Sydney’s Star Casino yesterday afternoon.

Clearly trying to impress the room packed full of buyers and advertisers, the actual programming played second fiddle to a parade of stars and the broadcaster’s talent. The cavalcade included (a trouserless) Hamish and Andy, Yolanda Hadid, Shane Warne and the likes of Lisa Wilkinson, Julia Morris, Tracy Grimshaw and the the Stefanovic brothers Karl and Peter.9_UPFRONTS_DSF8533%20%2857%29

In all truth, the five-hour presentation started to test even the most hardiest of soul’s patience and circulation to the derrière.

As expected, there was a big emphasis on the network’s two biggest staples – cricket and NRL. While its new women’s site Honey.nine.com.au also got its fair share of plugs.unspecified

New shows for 2017 included Australian Ninja Warrior. Based on the US version, it’s an obstacle course for elite athletes which Nine hopes will be a prime-time family hit.

Nine’s also back in the food genre with Family Food Fight which will pit family members against one another to find “Australia’s greatest food family”.9%20UPFRONTS%20-8315

Karl Stefanovic was announced as the host of This Time Next Year which appears to be the networks tearjerker. Although actual details were sketchy it appears to follow people achieving personal goals over a year-long period.

While Last Resort: Love Me Or Leave Me appears to send extremely unhappy couples to a tropical island to determine if they should split or not.

9%20UPFRONTS%20-8452

Other scheduling highlights included:

• The return of Hamish and Andy in some guise
• An Alan Bond mini-series title House of Bond
• A new Underbelly series on the life of Mark “Chopper” Read
• A travel show called Travel Guides that sees ordinary Australians sent to uncomfortable overseas destinations
Murder Calls that appears to re-open cases of unsolved crimes
• Sophie Monk and comedian Nick Cody are set to host Accidental Heroes, a show Nine spruiks as “the weirdest families, wildest animals and some of the greatest fails ever to be caught on camera”
• While Richard Wilkins will host an eight-part entertainment program called The A List

9%20UPFRONTS%20-8472

Nine also announced the return of the following for 2017: The Block, The Voice, Married at First Sight, Here Come The Habibs, Doctor Doctor, Love Child, House Husbands, Getaway, RBT, The Footy Show, 20 to One, Millionaire Hot Seat and Matt and Kim to the Rescue.

9%20UPFRONTS%20-9051

Speaking at the Upfronts, Nine’s CEO Hugh Marks acknowledged that his first 12 months in the top job hadn’t been without its difficulties.

9%20UPFRONTS%20-9126

“I felt like we had to make a bold statement that this was the new Nine, this was Nine’s future, and it’s all built around great content and great people,” Marks said.

“We’ve dedicated ourselves to creating the biggest slate of shows we’ve ever delivered, with 50 per cent more hours of premium prime time entertainment.”

 

Latest News

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”
  • Opinion

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”

In this guest post, J Walter Thompson Sydney’s head of strategy, Carly Yanco (pictured below), argues it’s time to call time on Australian advertising’s decadent times of yesteryear… I keep hearing that there was a time when working in advertising meant you were able to enjoy an extraordinary amount of long lunches, drunken office antics and politically incorrect […]

by B&T Magazine

B&T Magazine
during practice for the 2018 Michelin Australian Motorcycle Grand Prix at Phillip Island Grand Prix Circuit on October 26, 2018 in Phillip Island, Australia.
  • Media

Network 10 Extends MotoGP Agreement

Network 10 is pleased to announce it has extended its agreement with Dorna Sports to broadcast the premier motorcycle racing FIM World Championship, MotoGP for the next three years. With the 2018 MotoGP Championship season nearing its end, the extension of the broadcast deal is a coup for Australian motorsport viewers. The extended deal guarantees […]

Initiative Celebrates First Anniversary Of The “Yes” Vote
  • Media

Initiative Celebrates First Anniversary Of The “Yes” Vote

Initiative Australia has celebrated the first anniversary (today) of the YES Vote with parties at each of their Australian offices. Celebrating with colour, bubbles and words from members of Initiative’s Pride in Diversity Committee about the significance of the YES Vote. Melissa Fein, Initiative Australia CEO, spoke about the importance of marking this occasion with […]

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson
  • Marketing
  • Media

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson

250 of Queensland’s top marketers, creatives, media and production people turned out for the official launch of Rumbletown, the evolution of leading Brisbane independent agency Rumble. Professor Mark Ritson set the tone for the evening with his insightful and entertaining address, “Taking the Middle Path”. Welcoming guests, Rumbletown co-founder and managing partner Remy Brassac explained […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]