If for some bizarre reason you’d like to know about the bedroom antics of people across Australia, then Channel Nine’s new show is right up your alley.
Not content with the likes of Married At First Sight and Farmer Wants A Wife, Nine now wants to follow couples into the bedroom and get right down to business, launching its new program Sex Ed.
Described as “a frank and revealing look at contemporary attitudes to sex in Australia”, the new series will not only explore sex between dating and married couples, but also the world of teen sex in the age of the internet (read: sexting and nude snapchats).
Nine says Sex Ed “will find out what’s really going on in bedrooms across the country”, with the program featuring a range of experts, but no host as of yet.
But it could result in a backlash for advertisers on the network, particularly if you look back to Nine’s previous attempts to get busy with the nation.
In 1992, Nine launched Sex, hosted by Sophie Lee and remembered for its outrageous images of simulated sex and the private parts of men and women, all shown in an 8.30pm timeslot.
Advertisers including General Motors Holden refused to be associated with the program and in 1993, Nine’s then MD David Gyngell pulled the plug.
Per News Ltd, media analyst Steve Allen says Sex Ed could still be too hot for many advertisers nearly two decades later.
“There would not be many more conservative groups than advertisers,” Allen told News Ltd. “While times have changed, confronting sexuality and sex is a still a bridge too far for big brands.
The Sex Ed announcement comes after Nine recently screened confronting UK special Sex in Class, and Channel Seven jumped on the bedroom bandwagon announcing its reality show, Kiss Bang Love, which will see 10 single Australians kiss 15 potential suitors blindfolded before deciding which one they want to spend the night with.
More than one million people regularly tuned in to watch Nine’s Married at First Sight, so now all we can do is wait and watch the cringeworthy trailers in the lead up to its release.