Nine Relaunches Online News Platform With Focus On Mobile Video & Live Streaming

Nine Relaunches Online News Platform With Focus On Mobile Video & Live Streaming
SHARE
THIS



Nine has overhauled its online news vertical 9news.com.au with a mobile video-first approach, as the publisher seeks to grow online audiences around nine.com.au and its associated websites.

The refreshed website, which last month was read by more than 2.9 million Australians, has been redesigned to emphasise the key areas for 9news: breaking news, video and local content.

The new-look website includes new features such as a looping video teaser at the centre of the 9news.com.au homepage to give readers a moving image view of the day’s news.

“When we looked at overhauling 9news.com.au, we knew we had to put video – and in particular, mobile video – at the centre of the experience,” Josie MacRae, head of digital news at Nine, said.

The new 9news.com.au will also have live streaming of major news events through the top right-hand corner of the website, as part of Nine’s ongoing commitment to breaking news across all platforms.

“We have also emphasised live streaming and location technology to help ensure that our readers can easily access major breaking news events, along with the most relevant information to them,” MacRae said.

“Nine News is one of Australia’s most trusted news brands and these changes help to keep us competitive by emphasising the areas where we have a clear competitive advantage: video and our national reach.

“Our heritage in television and our scale as a national broadcaster are being brought to bear in the online world and will help us to define our future in the digital space.”

Nine’s chief digital and marketing officer, Alex Parsons, said he was confident the overhaul would help nine.com.au continue to grow new audiences and build on its market-leading reader engagement.

“In the past 12 months, nine.com.au has firmly cemented its place in the top tier of Australian news websites,” he said.

“These new and exciting changes to 9news.com.au are just the latest changes as we continue to evolve our product and cater to the ever-evolving needs of the millions of Australians who visit our online properties each month.”

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]