Nine Lures Fairfax’s Pippa Leary To New Digital Sales Role

Nine Lures Fairfax’s Pippa Leary To New Digital Sales Role
SHARE
THIS



Nine today announced that Pippa Leary will be joining its digital business in a new role leading digital sales as Commercial Director of Digital Sales.

Leary has spent the past three years as CEO of Fairfax-Nine programmatic exchange APEX and prior to that held senior executive roles at Fairfax Media, including managing director of the publisher’s digital media division.

“Pippa Leary is one of our industry’s leading digital executives. Her experience and seniority is without peer and I’m rapt that she is joining our Nine Sales leadership team as we invest in the most talented executives to drive growth,” said Michael Stephenson (right in photo), Nine’s chief sales officer.

“Pippa will lead a team that includes some of Australia’s most experienced digital specialists, hand chosen to focus on the key growth areas of programmatic sales, content led sales, video, mobile and native sales.”

Leary will report to Stephenson and Nine’s chief digital and marketing Officer, Alex Parsons (right in photo).

The company also announced that the senior digital sales leadership team reporting to Leary would consist of Ben Gunn, who takes the key role of director of sales – agency, Amy Schubert, who takes the role of director of sales and content partnerships – 9Honey, Nathan Powell, director of sales – digital product, and Nine will announce shortly a new director of sales – programmatic to round out its senior digital leadership group.

In the Nine digital business, Alex Parsons announced that he was also creating two new executive roles, with Roxanne Hoad promoted to product and audience director and Anna Quinn becoming content and commercial strategy director.

Hoad has previously headed Nine’s digital marketing and was most recently head of product for Nine Digital, while Quinn joined Nine 10 months ago as head of content strategy, helping in the successful launch of Australia’s leading women’s network, 9Honey. Quinn previously held senior roles at Bauer Media and MaxMediaLab.

“Nine’s business strategy is simple: we create great content, we distribute it broadly and we engage audiences and advertisers, and we know this team will help us accelerate our path of continued growth,” said Parsons.

“The changes being made today will make us even more competitive in the digital landscape as we ramp up our content creation and focus on improving the monetisation of many of our exciting platforms – such as nine.com.au, 9Honey and 9Now – that we have built out over the past few years.”

“Roxanne’s new role will be focused on ways to improve our understanding, acquisition and engagement of our audience, while Anna will be charged with working closely with both the editorial and sales teams to develop our strategy around content and commercial outcomes, as well as leading our native studios offering,” he said.

“Together with Pippa’s appointment, this new aligned digital structure will help us to be even more competitive in market as we are able to develop better digital solutions for our clients in brand-safe premium environments.”

Please login with linkedin to comment

Latest News

Shell & HSBC Launch Global Agency Reviews
  • Advertising
  • Media

Shell & HSBC Launch Global Agency Reviews

Going with ‘new year, new me’ theme, Shell and HSBC are looking to freshen up their respective media businesses.

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]