Nine today announced plans to relaunch ninemsn as nine.com.au, further aligning the flagship digital network with Nine’s broader brand ecosystem, and driving greater synergy between Nine’s broadcast and digital assets.
“We started a branding process late last year which looked at how we could unify the Nine brand family further. We relaunched 9Go! and 9Gem, launched our new channel 9Life and video-on-demand product 9Now, and redesigned Nine’s corporate identity to be in line with our new brand ecosystem – all united by the iconic Nine dots. In doing so, we have created a family of brands which consumers both know and trust – to bring them the content they love,” Alex Parsons, Nine’s chief digital and marketing officer, said.
“Unifying the ninemsn consumer brand further into Nine’s brand ecosystem to become nine.com.au is the next exciting piece in our brand transformation story.” Parsons added.
Effective from late June, nine.com.au will launch as a “go to” for relevant and engaging content for all Australians, delivering consumers the widest breadth of content spanning news, sport, lifestyle and entertainment – all for free, all in one place, all under a cohesive brand that is nine.com.au.
“We have remained a pioneer of the digital media landscape for close to 20 years, and I assure you our investment will reload our flagship digital brand for the future as we set about creating a more powerful media network, driving greater synergy between our broadcast and digital assets, and providing consumers with the widest breadth of content, when and how they want it.” Parsons concluded.
Changes to ninemsn do not impact Nine’s strategic partnership with Microsoft, with Nine remaining the exclusive sales agent for Microsoft’s suite of advertising properties in Australia and NZ, providing access to Mircosoft’s world-leading technology, data, insights and innovation. The Nine digital network, which connects with more than 15 million* Australians every month, includes flagship brands 9Now, 9News, Wide World of Sports, Honey, Coach, Pickle and the recently launched travel site Elsewhere.