Nine Eyeing Joint Venture With News Corp To Create Free-To-Air Business Channel

Nine Eyeing Joint Venture With News Corp To Create Free-To-Air Business Channel

Australia could soon have its first ever commercial 24-hour business channel on free-to-air TV, with Nine reportedly discussing the possibility of part-owning Sky News Business with News Corp.

The deal that is being talked about between the two media giants includes a rebrand of Sky Business News, along with an expanded focus to cover areas such as personal finance and consumer issues in light of the banking royal commission, according to The Australian.

It’s understood the new FTA channel would take over the digital slot from Nine’s ‘Extra’, which is all about infomercials, with The Australian reporting that the joint venture will look a lot like the one Nine has with Fairfax for streaming service Stan.

Both Nine and News Corp declined to comment when contacted by B&T.

 




Please login with linkedin to comment

News Corp Nine Sky Business News

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]