Nine recently announced it would streamline its lifestyle content under the one umbrella of 9Honey, catering for the everyday Aussie woman, and have now revealed they’ve snagged a coveted exclusive interview with Yolanda Hadid.
If the name sounds familiar, it’s because this former model and international reality TV star is also the mother of models Gigi and Bella Hadid, currently taking the world by storm with their freakishly good looks.
The Real Housewives of Beverly Hills star, helped launch the 9Honey network at Nine’s Upfront and Personal event at The Star in Sydney yesterday, and was interviewed by Nine’s Leila McKinnon. She spoke about her experiences modelling in Australia in the 1990s, her love for her children, her ongoing battle with Lyme disease and her determination to find a cure.
Hadid’s first interview for 9Honey will be broadcast on A Current Affair later this week, with the reality star also agreeing to be a contributor to the 9Honey website over the coming months.
Helen McCabe, Nine’s head of lifestyle, said the interview with Hadid comes as Nine looks to grow its online offering for Australian women.
“The audience of the 9Honey network will be the women who watch Nine’s television shows and who are increasingly looking to online for timely, reliable, well-edited news, celebrity and lifestyle content,” said McCabe.
“Yolanda Hadid is just the beginning for the 9Honey network. We are transforming all of our verticals across celebrity, beauty, fitness, fashion, food and travel.
“This is an audience nine.com.au already knows very well, so it is a logical step for the business.”
The brands within the 9Honey network now include: celebrity news site 9TheFix; cooking and recipe site 9Kitchen; interior design site 9Homes; fashion and beauty site 9Style; travel site 9Elsewhere; and fitness website 9Coach, alongside its newest offering 9Mums.