Nielsen Data: News.Com.Au Still Top News Site As Guardian & Daily Mail Make Moves

Nielsen Data: News.Com.Au Still Top News Site As Guardian & Daily Mail Make Moves

News Corp’s News.com.au has once again held onto the top spot for Aussie news sites for the month of April according to the latest Nielsen data.

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According to the results, some 13.2 million Australians read a news site in April, however, the numbers were down on the month previous presumably to do with things like Easter, Anzac Day and school holidays.

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There was some movement in the top ten ranking but the top four entities held their position with News.com.au continuing to lead the subcategory with a unique audience of 5.6 million (-2 per cent).

ABC News Websites (4.6 million, -5 per cent), Nine.com.au (4.4 million, -3 per cent) and Smh.com.au (3.8 million, -7 per cent) kept their second, third and fourth positions respectively.

The Guardian jumped up one spot to fifth place with a unique audience of 2.9 million (+0.4 per cent) and Daily Mail Australia moved to sixth (2.7 million, -16 per cent).

Yahoo7 News Websites, including The West Australian, jumped three spots to rank in seventh position (2.7 million, +12 per cent) and The Daily Telegraph shifted to eighth position (2.2 million, -11 per cent) followed by the BBC in ninth (2.2 million, -13 per cent) and the Herald Sun in tenth (2.1 million, -15 per cent).