News Corp Australia chief digital officer Nicole Sheffield has today announced she has resigned after a decade with the company.
“I’ve loved my time with News through a period of extraordinary change with so many opportunities and such wonderful content, it has been an incredible experience,” Sheffield said.
“But with the business soaring I’m ready to pass the baton to an exceptional team and pursue my entrepreneurial spirit.”
In her time with News Corp and before that, Foxtel, Sheffield held several senior roles including managing director of News Digital Networks Australia, CEO of NewsLifeMedia and general manager of the Lifestyle Channels group.
Executive chairman of News Corp Australasia, Michael Miller said Sheffield’s time at News Corp was marked by significant achievements.
“Under Nicole’s leadership news.com.au has gone to number one in the online news category and she drove leading commercial and innovation partnerships for brands as diverse as taste.com.au and Vogue Australia,” he said.
“Nicole launched and chaired the joint venture Medium Rare Content Agency, created new products and services and launched a series of leading digital networks including Food Corp, the News Prestige Network and the women’s network under WHIMN.
“With those achievements in place I understand her desire to explore her own opportunities and I wish her well.”
Sheffield will assist with the transition to new digital leadership between now and April.