Nicole Sheffield Elected IAB’s New Chair Of The Board

Nicole Sheffield Elected IAB’s New Chair Of The Board
SHARE
THIS



IAB Australia today announced the appointment of Nicole Sheffield, managing director of News Digital Networks Australia (News DNA) as the new chair of its Board.  Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.

 
In announcing the appointment, IAB Australia also recognised and warmly thanked Ed Harrison, CEO of Yahoo7 for his leadership of the board during his two year term as Chair.  The role of IAB Chair is rotated through the IAB Board with a maximum tenure of two years.
 
Outgoing Chairman Ed Harrison said “The IAB has achieved a lot in the last two years, especially in its world leading development of online audience measurement.  Now that Vijay is up and running, it’s a great time to pass on the baton.  The IAB Board is strong and Nicole will do a fantastic job.”
 
Well known and respected by the industry, marketers and media, Sheffield brings considerable commercial and digital acumen to the role.  She will work closely with the Board and newly appointed CEO Vijay Solanki to proactively define the future of the digital industry in Australia and ensure it thrives and prospers.

Sheffield commented, “I am delighted to take over as Chair following Ed’s fabulous work and look forward to working closely with the highly engaged and professional IAB board. Vijay has already made his mark with the introduction of new Council Chairs and you can expect to hear more from us on future strategy as the IAB continues to evolve.
 
“The next two years will be significant for the fast growing and dynamic digital industry. The importance of digital daily ratings and evolution of measurement will be key to success, solidifying the opportunities that digital offers marketers and becoming essential in their daily lives and campaigns,” said Sheffield.
 
Sheffield is recognised as one of the most influential and senior women in Australian media and brings a wealth of experience to the IAB Australia.   In addition to her roles as Managing Director of News DNA and IAB Chair, Sheffield sits on the  board of Chief Executive Women and is Chair of Marketing and Communications. She has a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from UTS.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]