Nickelodeon Slides SlimeFests To Melbourne

Nickelodeon Slides SlimeFests To Melbourne
SHARE
THIS



Last year, SlimeFest attracted more than 9,000 kids and families to its two Sydney shows, which featured live performances from international and Australian talent and an extended festival showground area with rides, games and exclusive tour merchandise. This year, Nickelodeon SlimeFest will expand its national footprint to include two Melbourne shows, increasing its overall reach to more than 16,000 kids and families and promising to deliver them a ‘once in a life-slime’ experience.

“Nickelodeon SlimeFest has become an anticipated event amongst Australian families and an important part of our global entertainment portfolio. It gives us the opportunity to connect with our young audience by giving them an experience they will never forget – in most cases their first live music show. We have a vision to continue building the SlimeFest brand in Australia and by combining our kids expertise with Nice Events’ touring experience, we will ensure that the festival continues to grow,” said Ben Richardson, Senior Vice President and General Manager of Viacom International Media Networks Australia.

Nice Events is a new company produced by the directors of BigDog Creative and Killrockstar Entertainment with a focus on family and youth entertainment. Their experience in partnering with global brands such as Coca Cola and Puma, paired with their background in producing state of the art, large scale events, as well as tours for international artists such as The Madden Brothers, Hanson and Five: The Big Reunion, made them the perfect partner to take Nickelodeon SlimeFest into the future.

 “We are excited to be working with the global leader in kids entertainment. Nickelodeon SlimeFest is the first event to join us under ‘Nice Events’and we are looking forward to partnering with such a dynamic brand and helping them spread the slime across two cities,” said Brad Drummond, Josh Lefers and Steve Wools, Directors of Nice Events.

For the third year running, Paddle Pop has confirmed as a sponsor for Nickelodeon SlimeFest. The event offers sponsors unique integration opportunities to reach its primary kids audience in-show, on-ground and on-air, as well as through, digital and marketing activities.

http://youtu.be/CsumjziNtFQ

This year, Nickelodeon SlimeFest will include four shows – two in Sydney on Friday, 26 September and two in Melbourne on Sunday, 28 September. Headline talent and celebrity guests will soon be announced.

Pre-sale tickets will be available from 9am Monday, 7 July via Ticketmaster (www.ticketmaster.com.au) using the code word “NICK”.  A 90 minute version of SlimeFest will air exclusively on Nickelodeon on 29 September.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]